RTHM.L Regulatory News (RTHM)

25 Jun 2008 07:00



blinkx Partners with ON Networks to Distribute Original Programming

Diverse, original content switched ON at www.blinkx.com 

SAN FRANCISCO, CALIF. - June 25, 2008 - blinkx, the world's largest and most advanced video search engine, today announced a partnership with ON Networks (www.onnetworks.com), a digital media company delivering original, on-demand TV shows. ON Networks' high-definition video content is now more easily accessible than ever before at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with ON Networks.

Built around the shifts in how TV shows are created, distributed, viewed and monetized, ON Networks actively engages a growing and diversified consumer franchise with innovative programming delivered where, when and how viewers want it. Today, ON Networks offers more than 30 shows across multiple topics, from the history of videogames on "Play Value," to creative cocktail-mixing with "Cocktails on the Fly."

"Audiences today have an increasing appetite for new and unique programming that is accessible and available, wherever and whenever they want it," said Suranga Chandratillake, founder and CEO, blinkx. "We're excited to partner with ON Networks, a company that is devoted to producing relevant, high-quality programming with today's viewer in mind." 

"We are committed to delivering our TV shows across premium platforms that allow us to reach, target and engage a range of consumer segments," said Jen Grogono, chief content officer for ON Networks. "blinkx's advanced search technology ensures that our content is more easily discoverable to our Web viewers looking for fresh, original programming."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com. 

ON Networks, Inc., Original programming for Original people™

ON Networks is a digital media innovator leading the change in how TV programs are created, distributed and consumed. ON engages consumers through original HD series and unique brand experiences that connect viewers to their passions, introducing a world of relevant, smart content that's accessible wherever, however and whenever viewers choose. Based in Austin, Texas, ON is a privately-held company backed by Accel Partners, Austin Ventures, AT&T and S3 Ventures. See tomorrow's television today at www.onnetworks.com.

Press Contacts for blinkx:

Jamie Walker

Sparkpr

+1 (415) 321 1887

jamie@sparkpr.com

Clare Gayner

Bite Communications

+44 (0)20 8834 3454

Clare.Gayner@bitepr.com

Press Contact for ON Networks:

Karl Scholz

+1 (512) 493 0909

Karl.scholz@virtualprdirector.com