RTHM.L Regulatory News (RTHM)

30 Jan 2008 07:01

Blinkx Plc30 January 2008 blinkx Partners with HowTo.tv to Bring You Top Tips and Advice from Experts Hundreds of hours of instructional video content now available at www.blinkx.com SAN FRANCISCO, CALIF. - January 30, 2007 - blinkx, the largest video searchengine on the Web, today announced a partnership with HowTo.tv, a leadingmarketing channel offering instructional videos on a variety of interests. Underthe terms of the agreement, blinkx will host, transcribe and index video contentfrom HowTo.tv at www.blinkx.com. Leveraging its unique AdHoc platform, blinkxwill also place contextually relevant advertising against the footage, and willshare resulting advertising revenue with HowTo.tv. HowTo.tv is designed to provide users with a quick and easy way to access handytips from top TV experts, whenever and wherever needed. Hundreds of hours ofinstructional video content, ranging from perfecting your golf swing tofinishing a tiling project, are available at www.HowTo.tv to help users expandon their interests and "how to" aspirations. "We're delighted to be partnering with blinkx to make HowTo.tv's contentavailable to audiences around the world," said Russell Goldsmith, digitaldirector and co-founder, HowTo.tv. "With blinkx's powerful search technology,viewers will be able to benefit from expert tips relating to their specificinterests immediately and easily." "'How to' searches are among the most popular at blinkx.com," said SurangaChandratillake, founder and CEO, blinkx. "We're excited to offer this wonderfulresource to users who are interested in learning something new." As the pioneer in video search technology, blinkx serves more than 50 millionunique visitors every month. blinkx has built a reputation as the smartest wayto search new forms of online content such as video. With more than 220 partnersand 18 million hours of indexed video and audio content, including favorite TVmoments, news clips, short documentaries, music videos, video blogs and more,blinkx uses advanced speech recognition technology to deliver results that aremore accurate and reliable than standard metadata-based keyword searches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About HowTo.tv Producing brand funded on-demand video for brand owners HowTo.tv offers a uniqueway to reach a target audience with brand funded content, wherever the audiencehappens to be. Giving brands the opportunity to provide advice and cultivaterelationships with their consumers at the right time, in the right place andright situation to be influential. HowTo.tv offers cost-effective broadcastmedia marketing solutions for online advertising, direct marketing, socialnetworking and brand customer relationship management. HowTo.tv has been designed for those of you who love watching all those TVexperts teaching handy tips, but then get frustrated that when you finally getround to putting their advice into action you find you can't remember what thepresenter said! Whether it's creating the perfect hairstyle, cooking that amazing BBQ,perfecting your swing on the golf course, or finishing the tiling that you'vepromised to do since two Christmas's ago, at HowTo.tv you can watch our showswhen you want but also where you want! We've made our HowTo.tv videos availableto download to your mobile devices so that, no matter where you are at thatdistressing time when you need to know how to do something, you can still watchthe video instructions! www.HowTo.tv Press Contacts: Clare GaynerBite Communications+44 (0)20 8834 3454Clare.Gayner@bitepr.com Tim TurpinSparkpr+1 (415) 321 1894tturpin@sparkpr.com Deborah ColemanBrown Lloyd James+44 (0)20 7591 9610deborahc@blj.co.uk Nik HartaHowTo.tv+44 (0)20 7251 9959Nik.Harta@howto.tv This information is provided by RNS The company news service from the London Stock Exchange