RTHM.L Regulatory News (RTHM)

30 Jan 2008 07:01

Blinkx Plc30 January 2008 blinkx Partners with Growing Wisdom to Bring Users Top Gardening Tips and Horticultural How-Tos Green Thumbs can now find videos on everything from potting and pruning to planting and perennials at www.blinkx.com SAN FRANCISCO, CALIF. - January 30, 2008 - blinkx, the world's largest videosearch engine, today announced a partnership with Growing Wisdom(www.growingwisdom.com) to offer users helpful and instructive gardeningtelevision. Growing Wisdom creates and produces original gardening content thatincludes weather guidelines, tips on products and tools, plant care informationand fun ideas for sprucing up your garden. Under the terms of the agreement,blinkx will leverage its AdHoc platform to place contextually relevantadvertising against the footage, and will share resulting advertising revenuewith Growing Wisdom. Growing Wisdom provides users with up-to-date and informative videos fromgardening expert Dave Epstein, a well-known meteorologist at WCVB-TV ABC inBoston, Massachusetts. From design tips to advice on tools, weather and plantcare, Growing Wisdom's content is perfect for everyone from the novice gardenerto the seasoned Green Thumb. "Gardening and home improvement programming has become incredibly popular overthe past few years and the Web is an ideal mechanism for distributing it," saidSuranga Chandratillake, founder and CEO, blinkx. "We are thrilled to includeGrowing Wisdom's high-quality videos in our large and varied library of how-tovideos." "We are committed to producing content that is high-quality, original and fun,"said Dave Epstein, founder, Growing Wisdom. "With blinkx's unique technology andvast network, Growing Wisdom's gardening videos are now easily accessible andavailable to a global audience." As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Growing Wisdom Hosted by well-known New England meteorologist and horticulturist David Epstein,Growing Wisdom is a weekly online video site presenting hands-on gardeningadvice and inspiration for home gardeners. The Growing Wisdom Web site containscompelling articles, podcasts and blogs that provide timely, week-by-weekinstruction on topics such as flower and vegetable gardens, lawn care and gardenpests. www.growingwisdom.com Press Contacts: Tim Turpin Sparkpr +1 (415) 321 1894 tim.turpin@sparkpr.com Clare Gayner Bite Communications +44 (0)20 8834 3454 Clare.Gayner@bitepr.com Mike Ciolino Verve Creative Inc. +1 (617) 332 9588 mikec@getverve.com This information is provided by RNS The company news service from the London Stock Exchange