RIV.L Regulatory News (RIV)

1

Details  of  the  person  discharging  managerial  responsibilities  /  person  closely associated

a)

Name

Chris Rutt

2

Reason for the notification

a)

Position/status

PDMR - Deputy Chief Financial Officer and Investor Relations

b)

Initial notification/Amendment

Initial notification

3

Details  of  the  issuer,  emission  allowance  market  participant, auction  platform, auctioneer or auction monitor

a)

Name

River and Mercantile Group PLC

b)

LEI

2138005C7REHURGWHW31

4

Details of the transaction(s): section to be repeated for (i) each type of instrument;

(ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description  of  the  financial instrument, type of instrument

Identification code

Ordinary shares of £0.003 pence each

GB00BLZH7X42

b)

Nature of the transaction

1. Sale of Ordinary Shares.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1. 309.15p

1. 6,000

2. 309.725p

2. 2,292

d)

Aggregated information

- Aggregated volume

- Price

Price

Volume

Total

1. 309.15p

1. 6,000

1. £18,549.00

2. 309.725p

2. 2,292

2. £7,098.90

e)

Date of the transaction

25 September 2017

f)

Place of the transaction

London Stock Exchange