15 Sep 2011 07:00
PURECIRCLE LIMITED
("PureCircle" or the "Company")
PureCircle Expands Portfolio with New Stevia Sweetener Capable of Greater Calorie Reduction
PureCircle (LSE: PURE) (www.purecircle.com), the world's leading producer and marketer of high purity stevia products, announces the launch of a new proprietary breakthrough stevia sweetener, under the trade name Alpha. The new sweetener will now be offered as the Company's best tasting product when used to formulate to deeper calorie reductions levels. The Company has filed for extensive patent protection for the ingredient, globally.
Alpha is a natural fit within the PureCircle product portfolio as a 100% natural, high purity stevia sweetener. It consists of a proprietary combination of steviol glycosides developed as a solution for products seeking 50-100% calorie reductions.
Following extensive sensory and application development work in PureCircle's Global Application Center, in Oakbrook, Illinois, marked improvements were identified versus existing stevia sweeteners on the market. Formulation improvements have been identified in applications from teas, to juices and dairy product, to flavoured waters and carbonated soft drinks.
In particular, its composition allows for a more rounded sweetness and less bitterness at higher sugar replacement levels. Alpha is expected to play an important role in PureCircle's existing portfolio, including Reb A, SG95 and PureCircle Flavor NSF-02.
Timing of the launch is ideal to align with customers' preparation for stevia approval in Europe, expected later this year. Alpha is now being offered as a leading ingredient alongside Reb A and SG95. The sweetener meets JECFA specifications and is available immediately for use in global markets where stevia is approved.
Commenting on the launch, Magomet Malsagov, Chief Executive Officer for PureCircle said, "PureCircle continues to demonstrate that at our core we are an innovation company. Our decades of research into natural sweeteners, put us in a unique position to identify and quickly commercialize the best that stevia has to offer. We continue to work closely with our customers on Alpha and other new pipeline ingredients which we will bring to market. The pace of innovation and development in our labs continues to accelerate."
Enquiries: | |
PureCircle Limited (www.purecircle.com) |
|
Magomet Malsagov, CEO | +60 1 2388 8049 |
William Mitchell, CFO | +44 7974 005 163 |
RFC Corporate Finance (NOMAD) | +61 8 9480 2500 |
Steve Allen |
About PureCircle
PureCircle (www.purecircle.com) is the global leader in the production of high purity stevia products. PureCircle is leading the industry with the development of a strong sustainable natural supply chain. Stevia is now being grown for PureCircle in more than 15 countries across South America, Africa, Asia, and the United States; it provides a sustainable cash crop for rural farming communities in each region. As part of its leadership of the stevia industry, PureCircle has pioneered the industry trust mark Stevia PureCircle® that educates consumers about the benefits of Stevia and provides a strong base of trust for both consumers and Food & Beverage companies alike. PureCircle's global headquarters are in Kuala Lumpur, Malaysia. PureCircle shares are traded on the LSE AIM index.