Brighton Pier Regulatory News (PIER)

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Brighton Pier Group PLC/The

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

SFM UK Management LLP,

SFM Holdings Limited,

Soros Fund Management LLC

4. Full name of shareholder(s)  (if different from 3.):iv

Morgan Stanley & Co. LLC

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

June 23, 2017

6. Date on which issuer notified:

June 28, 2017

7. Threshold(s) that is/are crossed orreached: vi, vii

9%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00BG49KW66

1,458,155

1,458,155

"N/A"

"N/A"

2,958,155

"N/A"

9.31%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

2,958,155

9.31%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

Soros Fund Management LLC is a parent undertaking of SFM UK Holdings Limited which is a parent undertaking of SFM UK Management LLP.

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

Jade Cornell

15. Contact telephone number:

020 7758 4800