PFG.L Regulatory News (PFG)

Director/ PDMR

Beneficial holding of Ordinary Shares prior to the Dealing

% of issued share capital prior to the Dealing

Ordinary Shares acquired/sold by or on behalf of Director / PDMR

Resultant Beneficial holding of Ordinary Shares after the Dealing

Resultant % of issued share capital after the Dealing

Shamus Hodgson

3,396 unrestricted shares and 21,231 restricted shares

0.002%

0.014%

1,585 unrestricted shares acquired and 2,634 shares sold.

6,267 unrestricted shares and 16,673 restricted shares.

0.004%

0.011%

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Shamus Hodgson

2

Reason for the notification

a)

Position/status

PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Provident Financial plc

b)

LEI

213800U93SZC44VXN635

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 20 8/11p

GB00B1Z4ST84

b)

Nature of the transaction

Vesting of awards under the Provident Financial Long Term Incentive Scheme 2006 on 1 September 2017 and subsequent sale of shares on 4 September 2017 as follows:

(i) the performance conditions relating to 3,920 restricted shares were satisfied in full and these beneficially owned shares therefore became unrestricted shares;

(ii) acquisition of 1,585 unrestricted dividend shares; and

(iii) the subsequent sale of 2,634 unrestricted shares to satisfy tax and national insurance contributions arising on vesting.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

e)

Date of the transaction

4 September 2017

f)

Place of the transaction

London Stock Exchange