2 Sep 2015 07:00
2 September 2015
Nektan PLC
("Nektan", the "Company" or the "Group")
Launch of Nektan Marketing Services
Nektan PLC (AIM: NKTN), the leading international B2B mobile gaming platform and content provider, today announces the launch of Nektan Marketing Services ("NMS"), its turnkey digital marketing division, in partnership with Fred Done (Founder of Betfred, one of the world's largest independent bookmakers) and Warren Jacobs (Managing Director of Active Win Media Ltd).
NMS will provide full turnkey services for Nektan's partners to acquire new gaming players via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media and search engine optimisation.
The services will be tailored to the specific requirements of each of Nektan's individual partners, helping to improve the efficiency and effectiveness in the way customers are acquired and recruited to the partner's mobile casinos that Nektan operates on their behalf. NMS will be fully integrated with Nektan's existing product, customer support, relationship management and data analysis services on the Company's proprietary gaming technology platform, Evolve.
David Gosen, Nektan's Chief Executive Officer, said:
"We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals. NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability. Nektan is focused on delivering profitable growth and by incorporating best in breed marketing and acquisition services into our product offering under Nektan Marketing Services, the Company has taken another important step on the journey."
Warren Jacobs, Managing Director of Active Win Media Ltd, added:
"Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business. Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan's partners to grow their player bases."
Fred Done, Founder of Betfred, said:
"Nektan's agility and passion are a perfect fit for the vision Warren and I had, this is a success story in the making."
For further information on the Company, please contact:
Nektan David Gosen, Chief Executive Officer | via Newgate below
|
Zeus Capital Limited (Nominated Adviser & Broker) Nicholas How (Corporate Finance) Adam Pollock (Corporate Broking) |
Tel: +44 (0)20 7533 7727
|
Newgate (PR Adviser) James Benjamin Alex Shilov Andre Hamlyn |
Tel: +44 (0)20 7680 6550 Em: nektan@newgatecomms.com |
Further information on Nektan can be found on the Company's website at www.nektan.com
About Nektan:
Nektan is the leading international B2B mobile gaming content developer and platform provider. The Company designs, builds and operates mobile games in the regulated, interactive real money gaming ("RMG") and freemium gaming space, delivering original and innovative content to large commercial organisations that have established online audiences.
Nektan's full end-to-end technology platform, Evolve, simplifies and supports the route to mobile and desktop gaming revenues, managing the full customer experience and back-office operations, allowing commercial partners to focus solely on marketing the product to their consumers.
Nektan also operates a joint venture, Respin LLC, with Spin Games LLC that provides US land-based casinos with in-venue mobile technology and an innovative way of increasing revenue from end-of-life cabinets whilst providing players new and innovative content to play, which includes functionality on mobile devices.
Nektan is regulated by the Gibraltar Licensing Authority and the UK Gambling Commission and has offices in Gibraltar, London and Las Vegas.
About Fred Done.
Betfred was established in 1967 as a single shop in Salford by Fred Done and his brother, Peter Done. Betfred has 1,400 betting shops in the UK and Fred Done built the multi-million pound business from the ground up. The company recently reported a profit of £593 million since March 2013, attributed to the brand's success in online and mobile gaming options.
About Warren Jacobs.
Warren Jacobs is the Managing Director of Active Win Media Ltd, a Manchester-based digital acquisition specialist responsible for increasing Betfred's market share significantly within the e-gaming industry over the past 24 months. Warren Jacobs worked at General Motors for four years before spending nine years building Euro Partners, which was acquired by Playtech plc in 2011 as part of a €280 million deal. Jacobs founded Active Win in early 2012 in conjunction with Fred Done and shortly thereafter launched the gaming affiliate programme, ActiveWins.