15 Dec 2017 07:00
15 December 2017
Mporium Group plc
("Mporium" or the "Group")
New agency agreement for IMPACT
Mporium Group plc (AIM:MPM), the technology firm delivering event-driven marketing, is pleased to announce an agreement to provide its IMPACT technology product to one of the world's largest and most prestigious performance marketing agencies. The agency operates in more than 50 countries and is part of one of the largest communications groups in the world.
Following a successful trial with one of the agency's top-tier clients, an agreement has been signed which will see IMPACT commercially rolled out within this client's campaigns as well as those for other agency clients. The client is a longstanding member of the Fortune 500 and one of the world's largest global electronic companies.
Mporium's proprietary technology, IMPACT, enables advertisers, and the agencies that serve them, to identify and monetise micro-moments; those moments when there are significant changes in the levels of consumer intent. This results in improved performance for digital advertising campaigns, from brand advertising to direct response.
IMPACT leverages a range of data inputs, including TV, news, sports and social media to manage in real-time the pricing, timing and selection of content for digital advertising campaigns.
Mporium's Chief Executive, Nelius De Groot, said:
"I am delighted to announce this agreement. Mporium's technology can help deliver this agency's focus of converting consumer intent into revenue for the world's most admired brands.
"This agreement also represents another important milestone for Mporium, as it extends our contractual relationships to include another of the largest agency networks."
Enquiries
Mporium: | 020 3841 8411 |
Nelius De Groot, Chief Executive Officer | |
N+1 Singer: | 020 7496 3000 |
Mark Taylor Michael Taylor Alex Laughton-Scott | |
Alma PR: | 020 3865 9668 |
Rebecca Sanders-Hewett Josh Royston | |
Susie Hudson |
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the transformation in digital marketing. Mporium's proprietary technology enables advertisers, to identify and monetise micro-moments - those moments when there are significant changes in the levels of consumer intent. Using technologies derived from financial services, these micro-moments are used to drive highly performant digital advertising campaigns: from brand advertising to direct response.
Based in the UK, Mporium Group plc is quoted on AIM, the junior market of the London Stock Exchange plc.
www.mporium.com