21 Jun 2017 08:00
21 June 2017
mporium Group plc
("mporium" or the "Group")
Industry award and commercial agreement with the7stars
mporium Group plc (AIM:MPM), the "mobile native" technology company and leading event-driven data marketing platform, is pleased to announce two important developments regarding mporium IMPACT and the7stars: the UK's largest independent media agency.
IMPACT is mporium's propriety technology which transforms mCommerce and digital marketing performance. Over the past months, the technology has been successfully trialled with a number of the7stars' largest blue-chip clients, resulting in a commercial agreement and playing a key role in winning a prestigious industry award.
IMPACT helped Iceland and the7stars win Best Paid Search Campaign in the recent The Drum Digital Trading Awards. Working alongside the7stars' campaign for Iceland, IMPACT used relevant live TV content, such as cookery content and adverts, to drive Iceland's AdWords campaigns. The campaign delivered very impressive results, contributing to Iceland's record-breaking Christmas performance.
IMPACT enables brands and the agencies that serve them to achieve better outcomes from digital advertising campaigns. This is achieved through using a variety of data inputs, including TV, news, sport and social media to target consumers in the moment of greatest commercial intent. The technology uses sophisticated real-time bidding and creative switching strategies to drive increased conversion rates and improved return on advertising spend.
Barry Moat, Chief Executive Officer of mporium, commented:
"I am delighted to announce this award and our commercial agreement with the7stars. As the UK's largest independent media agency, the7stars has an enviable reputation for innovation and an impressive client list. I am proud that our technology has contributed to a valuable partner agency winning such a prestigious industry award. This is testament to the unique and transformative technology we have developed, and a sign of the growing importance of mobile digital advertising for brands."
"Since launching just eight months ago, IMPACT has delivered remarkable performance for our partner agencies and the brands they work with. We are of course very grateful to those agencies which have pioneered the adoption of our technology from such an early stage. As our business continues to progress and evolve, and the scale and sophistication of IMPACT's capabilities continues to grow, we will deliver even greater scale and performance to those agencies and brands."
-Ends-
Enquiries
mporium | |
Barry Moat, Chief Executive Officer | +44 203 242 0515 |
Bell Pottinger | |
Elly Williamson / Dan de Belder | +44 203 772 2573 |
N+1 Singer | |
Gillian Martin | +44 207 496 3000 |
Notes to Editors
About mporium
mporium is a "mobile native" technology company that enables brands, and the agencies that serve them, to achieve better outcomes from digital advertising campaigns. Uniquely, mporium uses proprietary technology to achieve successful digital advertising campaigns on mobile devices, from brand advertising to direct response. Based in the UK, mporium Group plc is quoted on AIM, the junior market of the London Stock Exchange plc.
www.mporium.com
About the7stars
the7stars is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Iceland, Nintendo, Coral, Discovery Channel, Bonmarché, Suzuki and Scottish Power. The agency is more than 150 people strong and manages over £230 million in media billings from their London office. the7stars is the UK's largest independent media agency.
www.the7stars.co.uk