Mobile Streams Regulatory News (MOS)

27 Aug 2009 07:00



Mobile Streams Plc (the "Company")

Portfolio of New Mobile Internet Services Launched in Argentina

London - 27 August 2009 - Mobile Streams, the mobile content retailer, announces today that it has launched a portfolio of subscription-based content clubs in Argentina. The Company's portfolio now exceeds more than a dozen content channels that offer a variety of different subscription services. The suite of mobile internet services includes sports, games, music, jokes, love tips, fashion and beauty, celebrities, horoscopes, tarot, IQ tests and religion. 

All mobile phone users in Argentina on the three local network operators - Movistar, Claro and Personal - can subscribe to these services via Mobile Streams' "2323" text short code and the local www.Ringtones.com web and mobile internet site. Subscribers to these services receive daily text messages on their chosen topic. They also receive access to regular exclusive and free of charge mobile media downloads such as ringtones, wallpapers and games as an incentive to stay subscribed to the services.

As well as marketing its own services directly to local consumers, Mobile Streams has also signed and recently launched services with two media companies - a TV station and a major music label. These companies market and run their own SMS subscription services in Argentina using the Mobile Streams technology platform. Mobile Streams also licenses a managed mobile internet service package to other third parties including site hosting, content, billing, marketing tools and analytics. 

Pedro Rosillo, Senior Vice President, Latin America at Mobile Streams commented: "Since launching our first mobile internet service earlier this year, we have analyzed the service trends and optimized our subsequent offerings based on the initial data from the customer behaviour and feedback. We are now increasing and expanding our marketing campaigns to include media such as local cable television and magazines as well as digital marketing through social networks and search engines."

Simon Buckingham, CEO of Mobile Streams added: "The popularity of our new mobile internet services in Argentina has exceeded our expectations with our local team rapidly building a sizeable subscriber base. Mobile Streams is fortunate to have a strong local team and be able to call upon strong capabilities and credibility in Latin America. These have been built up over the past five years since we opened our local subsidiaries in the region. The www.Ringtones.com brand also has strong local recognition and trust thanks to its longstanding presence on the local operator's content portals."

Mobile Streams is also actively exploring opportunities to launch these mobile internet services into other Latin American markets leveraging its local presence and direct billing relationships in the region.

-ends-

Enquires:

Mobile Streams +44 20 7665 8240

Simon Buckingham, Chief Executive Officer

James Colquhoun, Finance Director

Nominated Adviser

Grant Thornton Corporate Finance +44 20 7383 5100

Philip Secrett

Broker

Singer Capital Markets Limited +44 20 3205 7500

Jeff Keating

About Mobile Streams

Mobile Streams retails and distributes mobile content globally and efficiently through: the mobile internet via its www.Ringtones.com and www.mobilegamer.mobi superstores; mobile application stores including Apple iTunes and Google AndroidTM; and mobile operator portals and storefronts.

Mobile Streams operates subsidiaries in North America, Europe, Latin America and Asia and has approximately 70 employees.

For more information, please go to www.mobilestreams.com.