MMX.L Regulatory News (MMX)

For immediate release: 5 December 2016

Minds + Machines Group Limited

("MMX" or the "Company")

.vip MIIT approval

Minds + Machines Group Limited (AIM:MMX), the publicly quoted owner and operator of Internet top-level domains, is delighted to announce that it has today received official approval from the Ministry of Industry and Information Technology ("MIIT") of the People's Republic of China for MMX's dot VIP top-level domain. The announcement was made via the official website of the MIIT. Approval means that owners of dot VIP domain names within China can now apply for the relevant local license ("bei-an") to allow their dot VIP domain names to be hosted in the country. MMX's TLD dot VIP is one of only three generic new top-level domains ("new gTLDs") to have received this approval via this MIIT announcement.

Toby Hall, CEO of MMX, commented:

"MIIT approval is a major milestone for MMX and the continued successful development of our dot VIP domain. We share the China domain industry's opinion that regulatory approval will provide for another wave of top-level domain growth in the region. Influential Chinese registrars will now be able to market this select group of approved new gTLDs more actively to the important local Chinese SME end-market for usage. We are deeply honoured to be one of only three registries to be approved in this first round of approvals."

Launched in May 2016, dot VIP has been the most successful new top-level domain ever launched to date based on registrations in its first month with Chinese domain investors being amongst the first major purchasers of dot VIP domain names. Today's announcement bodes well for both further domain name sales and renewal rates of those names acquired prior to MIIT approval going forward.

Toby Hall added:

"China is a key market for the Group, the country accounting for 42% of the 27 million new top-level domain addresses that have been registered to date. It therefore was a priority of 2016 to successfully access this region. Having a domain that is fully compliant, approved and extremely well accepted by the Chinese market, is therefore a key asset for the Group."

Dr Mao Wei, a luminary of the Chinese domain industry and Board Chairman of ZDNS, MMX's technical partner in China, commented:

"We congratulate dot VIP on its approval and believe it has the potential to become one of the most popular, significant top-level domains in China."

The full announcement confirming the Ministry of Industry and Information Technology ("MIIT") approval can be found at:

http://www.miit.gov.cn/n1146285/n1146352/n3054355/n3057709/n4704651/c5396564/content.html.

For further information:

The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.

About MMX

Minds + Machines Group Limited (LSE:MMX) is the owner and operator of a world class portfolio of top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners.

The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (e.g..fishing, .garden, .horse) and generic names such as .work and .casa. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses to B2B and consumer audiences. For more information on MMX, please visit www.mmx.co