24 Sep 2018 07:00
For immediate release: 24 September 2018
Minds + Machines Group Limited
("MMX" or the "Company")
.luxe update
Minds + Machines Group Limited (AIM: MMX), the top-level domain registry company, is delighted to announce that at the prestigous Alibaba Cloud Computing Conference, held in Hangzhou, China on 21 September, the Company was able to provide an update on the progress of the .luxe top-level domain, due to enter General Availability on 6 November 2018.
Key developments in the roll-out of the programme are:
· 57 registrar partners from around the world already signed up to support .luxe including the leading registrars in China, Japan and Europe - as well as 16 serving the US market; and
· MMX in advanced discussions about the support and integration of .luxe domains within the world's leading Ethereum wallet, imToken, with over 6 million active monthly users globally. The .luxe integration into imToken is expected to go live in Q4 2018.
.luxe is the first extension specifically designed to operate both on the world wide web and the Ethereum blockchain - meaning that if myname.luxe is typed into a web-browser it will resolve to the website or web based service associated to it. If the same name is then entered into an Ethereum browser or service myname.luxe will act as the public identifier for whatever product or service that has been securely associated to it, such as an individual's crypto wallet, to facilitate easier consumer-to-business and peer-to-peer transactions.
Toby Hall, CEO of MMX, commented:
"The integration of naming conventions into the blockchain universe where items today are identified through long randomly generated strings represents a small but highly significant step in taking blockchain services mainstream. By placing simplicity and ease-of-use at the heart of our approach, it is possible for our registrar partners to develop simple self-service solutions that can sit not just on their own sites but also within the service offerings of potential distribution partners. The partnership being developed with imToken is a fantastic example of this strategy coming into play."
Ahead of General Availibility there will be a 16-day period from 9-25 October where existing holders of names in the non-ICANN regulated .eth extension can apply for their equivalent names in .luxe. Wallets to be supported by .luxe at launch will represent those used by the majority of Ethereum users. Further information can be found at www.join.luxe.
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The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.
About MMX
Minds + Machines Group Limited (LSE: MMX) is the owner and operator of a world class portfolio of 32 top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners.
The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (e.g..fishing, .garden, .horse) and generic names such as .work and .casa. The Company also recently acquired the ICM portfolio of four high value, niche TLDs. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses and identifiers to B2B and consumer audiences. For more information on MMX, please visit www.mmx.co