9 Oct 2018 07:00
For release: 07:00 am, 9 October 2018
Minds + Machines Group Limited
("MMX" or the "Company")
imToken Strategic Marketing Partnership
Further to the announcement of 24 September 2018, Minds + Machines Group Limited (AIM: MMX), the top-level domain registry company, is delighted to announce that it has entered into a Strategic Marketing Partnership with imToken (the "Marketing Partnership"), the world's leading Ethereum wallet provider that now supports multiple cryptocurrencies including Bitcoin and EOS. Under the Partnership agreement, imToken will be the first wallet provider to fully integrate the offering of .luxe names to new and existing customers as part of its product offering.
In the last two years, imToken has rapidly grown into the world's leading wallet provider with 6 million active monthly users in 150 countries. During the period 1 January 2017 to 30 June 2018 it processed $45 billion in pass-through transactions. In July 2018, imToken launched version 2.0 of its software allowing users to manage not just their Ethereum wallet but also those that support Bitcoin and EOS under a single imToken identity. This means imToken users can hold and exchange multiple cryptocurrencies and tokens through a single imToken 42 character string address. Under the agreement with .luxe, a user's 42 character wallet address can now be securely associated to a human readable .luxe name of the users choice.
Ben He, CEO/Founder of imToken, said:
"Trust and transparency are at the heart of our service. Being able to now provide an easy-to-use human readable naming protocol to our users reinforces that sense of trust between counterparties. The fact that the .luxe domain can also work on the World Wide Web is ground-breaking, allowing the world of blockchain to become seamlessly knitted into everyday usage on the Web."
Toby Hall, CEO of MMX, added:
"We are delighted at the speed with which the relationship with imToken has developed. This is a major endorsement of the .luxe proposition ahead of our launch in November 2018 and forms part of our strategy of partnering with leading organisations that recognise the importance of letting users exchange data and information both within the blockchain and World Wide Web universes easily through a single naming convention."
Having announced the initiative to the registrar industry for the first time in August, MMX is delighted to report 65 registrars from around the world are now wishing to support the .luxe initiative at launch with 16 having already entered agreements to implement the Ethereum enablement of .luxe names via the ENS API that creates the pairing of a .luxe name with an Ethereum asset.
Toby Hall continued:
"The interest in .luxe has surpassed all expectations. We applaud the forward thinking, desire to innovate and speed of action being demonstrated by our retail channel, that is allowing us to spearhead an initiative that allows a top-level domain to converge with the Ethereum blockchain."
The imToken announcement coincides with the first day of a Limited Registration period that runs until 25 October where existing holders of names in the non-ICANN regulated .eth extension can apply for their equivalent names in .luxe. Further information can be found at www.join.luxe.
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The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.
About MMX
Minds + Machines Group Limited (LSE: MMX) is the owner and operator of a world class portfolio of 32 top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners.
The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (e.g. .fishing, .garden, .horse) and generic names such as .work and .casa. The Company also recently acquired the ICM portfolio of four high value, niche TLDs. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses and identifiers to B2B and consumer audiences. For more information on MMX, please visit www.mmx.co