12 Jun 2008 07:00
Mirada Plc ("Mirada" or the "Company") New Customer Agreement and the Opening of a New Office in Italy
Mirada, the AIM quoted interactive media and games group, announces a new agreement with ITV plc to provide interactive digital television bingo services. The initial agreement covers the technical production and operation of `Bingo Night Live', a free-to-play bingo game launching this month. The show will be broadcast live on ITV1, five nights a week from Tuesday to Saturday at midnight.
For competitive reasons, the Company is unable to disclose the terms of the contract, although it is expected to lead to a significant increase in revenue within the Company's B2B gambling business this year.
This deal reinforces Mirada's position as one of the leaders in audio-visual gambling solutions and demonstrates the technological know-how of Mirada as the show will be broadcast live on ITV1 and allows viewers to play via the Internet.
Bingo is a core product in the Mirada gaming division. The Company's technology enables viewers to play bingo, and other games such as roulette and a full casino suite, through digital television and the Internet which are operated under the Mirada UK gambling licence.
The Company is also pleased to report the opening of their first office in Italy. The Directors are already pursuing several significant new business leads in the region, and believe having a permanent base in Italy would best facilitate the winning of new contracts.
Jose Luis Vazquez, CEO, Mirada Plc, commented:
"This profitable new contract is continued evidence of the successful integration of YooMedia and Fresh. The combined organisation now operates with a broader product range, improved access to intellectual capital and high value industry contacts as well as stronger financial controls.
"We are delighted with the unveiling of our new Italian office. This is a significant milestone in the transformation of Mirada into a truly global company. We are pursuing a strategy of international expansion as we believe our products are easily transferable over geographic and political boundaries."
12 June 2008Enquiries:Mirada Plc +44 (0) 207 462 0870 Jose Luis Vazquez, CEO Nexus Financial Ltd +44 (0) 207 451 7068 Nicholas Nelson/John Mundy Nicholas.nelson@nexusgroup.co.uk Seymour Pierce Limited +44 (0) 207 107 8000 Mark Percy
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