MIRA.L Regulatory News (MIRA)

2 Aug 2005 10:15

Yoomedia PLC02 August 2005 2 August 2005 YooMedia launches mobile gaming channel YooMedia plc, the interactive media group, today announces that it has launchedone of the UK's first mobile gaming channels - linked to its Avago TV channeland website. It is one of the first examples of a UK media company allowing for seamlessinteractivity with viewers and players across all mainstream digital media -television, the internet and mobile. The service is available to the vast majority of UK mobile phone customersregardless of network provider(i) The new Avago mobile gaming channel willfeature many popular games including Roulette, Virtual Horse Racing, Keno, SpinTo Win, Slots and Roll 'Em, with both play for fun and play for real options.Avago mobile channel players will also be able to use their Avago mobileaccounts to play games on their TVs (Sky Channel 181) and the Internet(www.avago.tv). Similarly, Avago TV members will be able to use their accountsto access the new mobile games. Neil MacDonald, Group Managing Director of YooMedia, said: "This is an important development because we have created a truly interactiveintegrated gaming brand that sits equally across TV, the web and mobile.Moreover, our players can use a single account and e-wallet to make playingAvago games a seamless experience whether they are at home in front of the TV,on the internet or even on the train. This launch is one step in a series ofplanned developments for Avago that are designed to increase its presence andprofile in the UK market." Marketing of the new mobile gaming channel will commence immediately andcontinue through year end 2005. It is anticipated that the financial benefits ofthe enhanced services will accrue in 2006. The new Avago mobile casino games can be loaded by accessing avago.tv on mobilephone web browsers or by visiting www.avago.tv/mobile. Contact:Neil MacDonaldYooMedia plcT: +44 (0) 20 7462 0870 John MurrayPowerscourt PRT: +44 (0) 20 7236 5615 About YoomediaYooMedia is a leading provider of commercial TV, iTV, internet and mobilecontent and services to the UK media market. The Company is British-owned andspecialises in the gaming and dating sectors with leading brands includingAvago, the interactive gambling brand, and Dateline, the UK's most establisheddating and introductions company. YooMedia delivers its services over broadcastTV channels, iTV portals, mobile content portals and websites. YooMedia holds a full UK Bookmakers license and is the company behind severalleading broadcast and interactive gambling channels on the Sky platformincluding Avago, Channel 425 (in partnership with William Hill, the UK's largestBookmaker) and The Poker Channel (Sky channel 265 in partnership with The PokerChannel Ltd.) Yoomedia plc is quoted on the Alternative Investment Market. www.yoomedia.com --------------------------(i)Handsets need to be GPRS/WAP enabled. Source: Mobile Data Association,January 2005 (53m mobile phone subscribers in the UK). CSFB, Mobile Data 2005(86% of handsets are GPRS/WAP enabled) This information is provided by RNS The company news service from the London Stock Exchange