26 Apr 2016 07:00
Mirada plc
("Mirada" or "the Company")
Mirada signs sales representative agreements for new markets expansion
Mirada plc (AIM: MIRA), one of the leading providers of integrated software solutions for Digital TV Operators and Broadcasters, announces that it has signed two value added agreements with resellers in India and Latin America. These agreements are an integral part of the Company's strategy to reinforce commercial activities in existing markets while expanding Mirada's presence into Asia and the Pacific region.
The first agreement has been signed with Mr Thomas Kurien, whose broad experience of over 25 years and extensive network in the broadcast TV industry in India and other South Asian nations, will enable Mirada to pursue commercial opportunities in these attractive and flourishing markets. Mr Kurien has previously represented companies such as SONY, Pinnacle Systems, Kroma/AEQ, Snell & Wilcox, Matrox, Octopus, Vector 2 and others.
The second agreement, with the company IP-Sat represented by Mr Luis Cifuentes, aims to further consolidate the Company's position in Latin America. Luis Cifuentes has over 15 years of experience in sales for telecommunication companies, having worked for Piksel, PCT International, Bantel Telecom and others.
Mirada's expansion strategy for new markets focuses on local representatives with deep knowledge of regional markets and the local business culture, while possessing a wide network of contacts within the industry. The Company's intention is to expand into other Asia and Pacific regions in the near future.
Jose Luis Vazquez, CEO of Mirada PLC, commented: "Both Luis Cifuentes and Thomas Kurien are leaders in the regions in which they operate and we are very excited to be working together. We strongly believe that these agreements will provide Mirada with significant future opportunities. We are also aiming to sign more deals with regional resellers to accelerate our expansion into other new markets, including, but not limited to, Southeast Asia and Central and Eastern Europe."
Enquiries:
Mirada plc José Luis Vázquez, Chief Executive Officer
| +44 (0) 20 3751 0320 investors@mirada.tv |
Newgate Communications Bob Huxford Robyn McConnachie Ed Treadwell
| +44 (0) 20 7653 9850 mirada@newgatecomms.com |
Allenby Capital Limited (Nominated Adviser and Broker) Jeremy Porter / Alex Brearley / Liz Kirchner (Corporate Finance) Graham Bell / Katie Goad (Equity Sales) | +44 (0)20 3328 5656
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About Mirada
Mirada creates and manages products and services for digital TV operators and broadcasters. With over 15 years of experience, the Company focuses on the future of Digital TV - Multiscreen cross-platform navigation, anytime, anywhere. It offers a complete suite of end-to-end modular products for STBs, PC, smartphones and tablets, all with innovative state-of-the-art UI designs.
Mirada's products and solutions have been deployed by some of the biggest names in digital media and broadcasting including Televisa, Telefonica, Sky, Virgin Media, BBC, ITV and France Telecom. Headquartered in London, Mirada has commercial offices across Europe and Latin America and operates development centres in the UK and Spain.
For more information, visit www.mirada.tv