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Directorate Change

18 Dec 2009 12:32

mirada plc Board Appointments

mirada plc ("mirada" or "the Company"), the AIM-quoted audiovisual interaction specialist, is pleased to announce the appointment of three new non-executive directors, Javier Casanueva, Carlos Vizcayno and Francisco Javier Herrero, on 17 December 2009.

Javier Casanueva, 45, is a partner at Baring Private Equity Partners Espana S.A. ("Baring"), and has extensive experience in transactions both in Europe and the USA. He has sat on the boards of numerous companies across a variety of sectors as a representative of Baring, who currently hold 19.7% of the issued share capital of mirada.

Carlos Vizcayno, 45, is a lawyer and has served as General Counsel to companies for over ten years. Francisco Javier Herrero, 47, is an experienced CFO who will bring a wealth of knowledge and contacts in the European marketplace. Both will be representing the interests of Naropa Cartera S.L.U, who currently hold 19.3% of the issued share capital of mirada.

In the coming months mirada will continue with its strategy of expansion in its key markets of Latin America and Europe, and these new directors will be of particular benefit to the Company. They bring extensive experience in M&A, widespread business expertise, knowledge of the target markets and key contacts, all which will aid greatly in the Company's continued expansion.

Jose Luis Vazquez, Chief Executive Officer of mirada, commented:

"I am delighted to welcome Javier, Carlos and Francisco to the board. Their experience and skills will be of great use as we continue with our strategy of becoming the leading global interactive specialist. We will look to continue to expand our operations in the coming period and their knowledge and relationships will be key. These appointments demonstrate the continued support and close working relationships mirada has with its major shareholders. "

The following information is given in respect of Javier Casanueva as required by Schedule 2 paragraph (g) of the AIM rules.

Current Directorships Previous Directorships

Baring Private Equity Partners Red Elite de Electrodomesticos S.A Espana S.A.

Sidsa - Semiconductores, Divergea Construcciones SL Investigacion y Diseno S.A. Arte Dys XXI S.L. Alfacel S.A. Desarrollo Industrial Aricam S.L. Sedal S.A. Derprocon XXI Sebabel S.L. Isolux Wat S.A

The following information is given in respect of Carlos Vizcayno as required by Schedule 2 paragraph (g) of the AIM rules.

Current Directorships Previous Directorships None Parquesol Immobiliaria y Projectos S.A. Oesia Networks S.L.

The following information is given in respect of Francisco Javier Herrero as required by Schedule 2 paragraph (g) of the AIM rules.

Current Directorships Previous Directorships None Parquesol Immobiliaria y Projectos S.A.

There is no other information to be disclosed in accordance with Schedule 2 paragraph (g) of the AIM Rules.

18 December 2009Enquiries:mirada plc +44 (0) 207 942 7942 Jose Luis Vazquez, CEO Haggie Financial LLP +44 (0) 207 417 8989 Nicholas Nelson/Kathy Boate Nicholas.nelson@haggie.co.uk Seymour Pierce Limited +44 (0) 207 107 8000 Chris Howard/Mark Percy Notes to Editors:

mirada creates and manages services which enable consumers to interact with and purchase audiovisual content on television, mobile, online and bespoke devices. mirada's products and solutions are used worldwide to deliver interactive TV, VOD, multi-player gaming, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Disney International TV, Sky, ITV and MTV Networks.

Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, please visit www.mirada.tv

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