15 Apr 2021 12:00
MAGNIT PJSC (MGNT) Magnit And Largest FMCG Companies Plan To Launch 'United For A Healthier Future' Initiative 15-Apr-2021 / 14:00 MSK Dissemination of a Regulatory Announcement, transmitted by EQS Group. The issuer is solely responsible for the content of this announcement.
Magnit and Largest FMCG Companies Plan to Launch 'United for a Healthier Future' Initiative
Krasnodar, Russia (April 15, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company), one of Russia's leading retailers, and eight of the largest international FMCG producers are joining forces to launch the 'United for a Healthier Future' Initiative. The move was announced by Jan Dunning, President and CEO of Magnit, at the RBС Conference on April 15. The Initiative will be co-chaired by Magnit, Nestlé, and Johnson & Johnson Consumer Health, with Danone, Mars Wrigley, PepsiCo, L'Oréal, Mars Petcare, and Procter & Gamble joining as regular members. Other manufacturers will also be able to join the Initiative.
The 'United for a Healthier Future' Initiative will focus on three areas- Self Care, Community Care, and Employee Care. Within these three areas, Magnit and its partners plan to launch regular awareness- and engagement-building projects.
For example, the Initiative's educational projects will be aimed at stimulating people's interest in living a healthier lifestyle, implementing balanced diet, as well as improving awareness about how they can help to protect the environment around them through their choices. In addition, the partners will regularly conduct scientific and social studies on the topic of living a healthier lifestyle in order to identify changes in customer behavior.
The Initiative will also draw consumers' attention to healthier products. In particular, companies' joint projects will aim to increase the availability of goods with lower sugar, salt, and fat content, and support giving up smoking, as well as encouraging consumers to take care of their bodies, their homes, and their pets. The aim is to develop healthier habits by gradually increasing the share of "healthier lifestyle" products and goods in the consumer baskets.
Sustainable consumption is an important subject for the Initiative, and so promotion of eco-packaging and reduction of food waste will also be priorities for its members.
Health is a key value for Russian people. According to the GFK data, Russian citizens put health well ahead of wealth, an interesting job, and a prosperous marriage. Moreover, health has greater value for Russians than for the rest of the world, and they have started to pay even more attention to their health during the pandemic. According to the GFK research, last year, Russian people washed their hands and used sanitizers more often, and the most popular ways to maintain their health were through improved nutrition and sleep. In addition, Russians also started to take up more frequent exercise. Over the last year, more than a half of the population of the country (53%) reduced sugar consumption in order to avoid becoming overweight and to limit other health risks.
The Initiative will be implemented under the aegis of The Consumer Goods Forum (CGF) - an international industry organization uniting more than 400 retailers, manufacturers, and service providers across 70 countries. It is a unique global platform for knowledge sharing and implementing initiatives in such strategic areas as health and well-being, sustainability, food safety and product data. Through its Collaboration for Healthier Lives global movement, the CGF empowers people in communities across the globe to live healthier lives.
The 'United for a Healthier Future' Initiative will be open to new partners and welcomes all stakeholders, including producers, retail chains, and scientific institutes, to share expertise and create joint projects in order to improve the quality of life of Russian people.
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ISIN: | US55953Q2021 |
Category Code: | MSCU |
TIDM: | MGNT |
LEI Code: | 2534009KKPTVL99W2Y12 |
OAM Categories: | 3.1. Additional regulated information required to be disclosed under the laws of a Member State |
Sequence No.: | 99402 |
EQS News ID: | 1185287 |
End of Announcement | EQS News Service |
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