MAIS.L Regulatory News (MAIS)

January 2nd, 2013

blur (Group) plc

("blur," the "Group" or the "Company")

blur announces new appointments to build business for next stage of growth

blur (Group) plc, (LSE AIM: BLUR), operator of the Global Services Exchange at blurgroup.com, today announces two key appointments to its senior management team.

Belinda Wrigley becomes Group Finance Director and Mitch Faigen becomes Global Head of Exchange Development with immediate effect. These two roles complete the senior management team structure for 2013, augmenting the extensive experience in technology and exchange business of the current team. Barbara Spurrier remains on the board to advise on financial and company secretarial matters, working closely with Belinda to develop the finance function for the next phase of growth, before handing over to Belinda in due course.

Belinda has 15 years' experience in Finance in the technology and services sectors. She is a qualified management accountant (ACMA) and has a degree in Economics from Cambridge University and an Executive MBA from the London Business School. She trained at British Airways, before spending 7 years at Valtech, a French IT services company, becoming their CFO and establishing the group's finance function after IPO. Most recently she has spent 5 years at BT where she was FD of their services infrastructure business. She will extend the Group finance function at blur as part of its next stage of growth post IPO last October.

Mitch Faigen earned his MBA at the Stanford University Graduate School of Business and began his career as an Associate in the Strategic Management Practice at Booz, Allen & Hamilton. He previously worked with Philip Letts as President of the Americas for Beenz and as Global Head of Strategy and Business Development at Tradaq. Additionally, he has over 15 years' experience as CFO for companies in the media, technology and real estate industries. Most recently, he was CFO for private equity backed SDI Media Group, which was exited successfully through a trade sale. Mitch will be based in California and will take responsibility for development of the exchange business planning, economics and metrics and building strategic alliances.

Philip Letts, CEO of blur, said: "When we went public we did so with an incredibly experienced management team. We are now strengthening this team further. These new appointments position us for global growth and leadership as we make blur's exchanges the industry standard for Services Commerce (s-commerce). I am delighted to welcome Belinda, with her experience of the technology industry and particular knowledge of developing global finance operations, and Mitch, whose strategic planning experience in the world of b2b Exchanges and commerce is second to none.

ENDS

For further information please contact:

About blur (Group) plc at blurgroup.com

blur owns and operates online exchanges where businesses in any country can buy, sell and pay for business services like marketing, advertising and technology. Businesses brief projects and expert service providers pitch for the project and the entire process runs online right through to project delivery and payment.

In early 2010, when the Exchange formally launched, just over three briefs per month were submitted. In Q3 2012 this had risen to around 70 per month from companies like the AA, Coral, Exceed, Fantasy World, Red Commerce, Harvey Nichols, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco. Over the same time, average brief value has grown from approximately $1,500 in 2010 to an average for 2012 YTD of $11,500. Now more than 1,400 briefs have been submitted with a combined brief value of over $20 million, with these briefs coming from the US, UK, Europe, Africa and Asia.

Today, blur Group has over 23,000 experts, agencies and service provider firms in over 133 countries on six crowd platforms who benefit from networking, peer advice as well as new business opportunities. All are reviewed and approved by the Group's Exchange Support executives before joining. The Company is also building crowds of experts for legal and accounting services, with a view to accepting briefs for these services in H1 2013.