MAIS.L Regulatory News (MAIS)

November 29th, 2012

Blur (Group) plc

("blur," the "Group" or the "Company")

blur (Group) plc gains traction in healthcare market

Significant briefs from hospitals and healthcare groups in US and UK total over $500K

blur (Group) plc, (LSE AIM: BLUR), operator of the Global Services Exchange at blurgroup.com, is pleased to announce today that it has finalised a significant contract with a leading international healthcare group, one of several projects currently briefed to the Exchange. The customer has used the Global Services Exchange to source a $75K major international social media campaign.

The customer, a US organization, briefed the Global Services Exchange to source an international social media campaign to support patient acquisition. This is just one of several projects worth over $500K in total from healthcare organizations that have been briefed to the Exchange recently:

● A private NFP hospital has briefed for marketing strategy and PR campaigns

● A rehabilitation center has already kicked off a PR campaign

● A Florida physicians' group, Tenet, has used the Exchange for innovative digital marketing campaigns

The global model of the Exchange has come to the fore with these campaigns: the healthcare group's campaign is being carried out by an innovative, leading agency on another continent. One of the main criteria for the hospital brief was to identify and work with experts outside the immediate region, an option unavailable if the traditional sourcing route had been followed. The streamlined, global Exchange process means that companies run the entire process on the Exchange from the initial brief through to project delivery and payment. This process includes an online collaboration and project management capability which enables customers and service providers to work together to deliver the project regardless of location, resulting in reduced timelines and costs, increasingly important in the competitive healthcare sector.

Philip Letts, CEO blur (Group) plc, said "Once again the power of the Exchange in successfully delivering on a very specific project requirement has been proven. In this case the customer needed not just a strong social media provider, but also detailed knowledge of a region for customer acquisition and language capabilities. We believe that we will see an increasing number of healthcare organizations, from hospitals to private clinics using the Exchange as it is the ideal solution to their challenges of increasing patient numbers and supporters as well as optimising the use of such powerful tools as social media and PR. As well as benefitting from the agility and reach of the Exchange, these organizations also benefit from its competitive pricing, allowing them to maximise their spending on healthcare provision."

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