1 May 2019 07:00
Location Sciences Group PLC ("Location Sciences" or the "Company")
Verify the7stars Partnership
Location Sciences partners with the UK's largest independent media agency to bring transparency to location-based advertising
Location Sciences Group PLC, (AIM: LSAI), the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces that it is working in partnership with the7stars, the UK's largest independent media agency, to verify the accuracy and quality of its location-based advertising campaigns.
The partnership with the7stars to optimise location-based advertising campaigns has already yielded excellent results for its clients. This has led to Verify being "always on" for all the7stars' location-based advertising campaigns.
A recent successful implementation was with Deliveroo, where the7stars used Verify to analyse the effectiveness of its proximity-targeted advertising. This identified that just 20% of campaign impressions were delivered in the correct locations. By bringing transparency to location accuracy and location ad-fraud, the7stars was able to remove bad actors and increase accuracy to nearly 90%, significantly improving the effectiveness of Deliveroo's proximity-targeted advertising campaigns.
The7stars believes that, by utilising Verify with a proper approach, a benchmark of around 80% should be possible within a few days of the campaign launch.
Mark Slade, CEO of Location Sciences, commented: "Location ad-fraud is an industry-wide problem but, unlike other media agencies, the7stars is refusing to sweep it under the carpet. When location data is accurate, it is immensely powerful for agencies and their brands, and the7stars' clients can rest assured that their advertising budgets are being spent effectively. Increasing correctly targeted campaign impressions from 20% to 90% is significant and demonstrates huge value for the agency and its clients. We're delighted to be working with a team so committed to trust and transparency."
Jenny Biggam, Founder & CEO, the7stars, commented: "Many publishers and several agencies, including the7stars, are IAB Gold Standard certified, which covers areas designed to reduce ad fraud, increase brand safety and improve the overall digital advertising experience for consumers. We believe there is a missing standard and location verification should be added for all digital buys."
For further information please contact:
Location Sciences Group PLC via Milk and Honey PR
Mark Slade, Chief Executive Officer
David Rae, Chief Financial Officer
Stockdale Securities Limited Tel: +44 (0)20 7601 6100
Tom Griffiths
David Coaten
Milk & Honey PR Tel: +44 (0)20 3637 7310
Kirsty Leighton
Jessica Ballinger
About Location Sciences Group PLC:
Location Sciences is the pre-eminent global location verification provider to the $106 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns.
The digital advertising market place remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world's first independent location verification product. Utilizing sophisticated machine learning and pattern recognition technologies Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the market place.
About the7stars
the7stars is the UK's largest independent media agency, winner of Campaign's Agency of the Year 2017, and is built on transparency, excellent client service and doing the right thing.