22 May 2018 07:00
22 May 2018
Location Sciences Group PLC
("Location Sciences" or the "Company")
Trading Update
Location Sciences Group PLC (AIM: LSAI), the leading mobile location data and intelligence expert, is pleased to announce that, based on orders already signed, the Company believes that management's H1 2018's revenue expectations have been met.
The growing demand for accurate mobile location data has led to an influx of client wins and orders for H1 2018, in particular for the Company's online to offline and Out Of Home media advertising products. Furthermore, the Company's new location verification product is ahead of schedule and already being tested by clients. The Directors believe that location verification, with its immediate value proposition for both brands and media agencies, will become an increasingly large part of location sciences as this market grows in the UK and Europe.
The mobile data and location intelligence business was launched in September 2017, with the aim of using ultra-precise geo-location technology, combined with sophisticated data science, to provide valuable insights into consumers' behaviours. This helps companies accurately measure the impact of their marketing campaigns, whether mobile or digital ads or traditional outdoor media.
These insights are proving increasingly popular with global brands. Location Sciences has recently partnered with integrated global advertising company, Havas, to verify the effect that a brand's mobile ad has on actual store visits ("online to offline" attribution). These attribution reports have been delivered to a range of brands, such as car manufacturer Hyundai and mobile operator O2. The O2 campaign has recently won the Most Effective Programmatic Buying category at The Drum's 'Marketing on Mobile Awards'.
In addition to this new partnership, Location Sciences has seen repeat business from the agency OMD for brands such as Google. These are 'always on' projects, working in partnership with On Device Research to examine 'Brand Impact' studies, where Location Sciences look at how exposure to outdoor advertising impacts attitudes towards brands. The campaign has been nominated for an IAB Europe Research award in the Brand Advertising Effectiveness category.
Commenting Mark Slade, CEO of Location Sciences, said: "We've seen significant interest in the unique insights we can generate from accurate mobile location data. There is now a clear call for accurate verification of the effectiveness of location-based media which we see translated to client projects, often on a recurring or repeat basis, using our panel of over 7 million consumers. We see this level of verification is really attractive to a wide range of organisations looking to maximise the impact of their digital spend."
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Enquiries: |
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Location Sciences Group PLC | Via Redleaf Communications |
Mark Slade, Chief Executive Officer David Rae, Chief Financial Officer |
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Stockdale Securities Limited | Tel: +44 (0)20 7601 6100 |
Tom Griffiths |
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Ed Thomas |
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Redleaf Communications | Tel: +44 (0) 20 3757 6880 |
Charlie Geller |
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Fiona Norman |
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About Location Sciences Group PLC:
· Location Sciences helps companies connect the online world with the offline world using mobile location technology data. We combine cutting-edge mobile location data collection with proprietary machine learning analytics to create new value and insights from location information.
· Location Sciences is media-agnostic and work with a variety of media, advertising, technology partners - plus the world's biggest brands. Our technology is well positioned to fulfil the need for greater accuracy and accountability in a growing market that is increasingly looking for superior data and verification.