LSAI.L Regulatory News (LSAI)

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

PROXAMA PLC

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

Acquisition of Proxama plc by Longships plc

x

3. Full name of person(s) subject to thenotification obligation: iii

STANDARD LIFE TRUSTEE COMPANY LIMITED RE

D1040166000

4. Full name of shareholder(s)  (if different from 3.):iv

BREWIN NOMINEE LTD

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

23/08/2013

6. Date on which issuer notified:

27/08/2013

7. Threshold(s) that is/are crossed orreached: vi, vii

3%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

3,000,000

3,000,000

3,000,000

3,000,000

B2PKZ58

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

3,000,000.0

0.6448%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

BREWIN NOMINEE LIMITED ACT AS CUSTODIAN FOR STANDARD LIFE TRUSTEE COMPANY LTD

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

THE VOTING RIGHTS ARE ATTACHED TO SHARES HELD IN THE STANDARD LIFE SELF INVESTED PERSONAL PENSION SCHEME

RE D1040166000

14. Contact name:

INGRID SMITH

15. Contact telephone number:

0131 245 2613

Note: Annex should only be submitted to the FSA not the issuer

Annex: Notification of major interests in share

A: Identity of the persons or legal entity subject to the notification obligation

Full name

(including legal form of legal entities)

Contact address

(registered office for legal entities)

Phone number & email

Other useful information

(at least legal representative for legal persons)

B: Identity of the notifier, if applicable

Full name

Contact address

Phone number & email

Other useful information

(e.g. functional relationship with the person or legal entity subject to the notification obligation)

C: Additional information