17 Oct 2018 07:00
17 October 2018
Location Sciences Group PLC
("Locations Sciences" or the "Company")
Contract with Talon Outdoor Limited
Location Sciences signs multi-year contract with Talon Outdoor Limited, one of the UK's pre-eminent Out of Home marketing agencies
Location Sciences Group PLC (AIM: LSAI), the leading mobile location data and intelligence expert, is pleased to announce the signing of a 24-month contract with Talon Outdoor Limited ("Talon"), the UK's leading Out of Home ("OOH") planning and buying agency.
Location Sciences will provide Talon's clients with unrivalled insight into the impact of their OOH advertising campaigns. Talon will both license Location Sciences' proprietary location data, as well as work in partnership with the Location Sciences Data Science and Engineering teams, to create improved frameworks and accuracy for planning and attribution. Talon's clients, amongst many others, include McDonald's, Sony Pictures, VW Group and Google.
This contract is further demonstration of the inherent value of the Company's data lake and is the second long-term agreement that Location Sciences has signed in October. It is further proof of the success of the Company's evolving business model.
At the end of September 2018, Location Sciences reached a monthly revenue run rate of more than £70,000, with 69 per cent. of this being generated from either recurring or repeat revenue streams.
Mark Slade, Chief Executive Officer of Location Sciences, said: "I am delighted to announce this contract with Talon, a leading player within the OOH marketing space. Talon utilises the latest technologies in its cutting-edge OOH communications and its choice of Location Sciences pays testament to the quality of our offering. There is too much smoke and mirrors in location data with vast differences in quality and accuracy. We are pleased that Talon, like many others, has recognised the accuracy and scale of our data. We look forward to working with them to bring out the value of location data in OOH planning. This long-term partnership shows this data will become more and more critical to brands investing in this space."
Jonathan Conway, Chief Strategy Officer of Talon, commented: "Our understanding of on-the-go audiences is developing rapidly as we embrace location data and generate new insights about their real-world behaviours. This is helping us make smarter decisions for our clients about audience targeting, campaign optimisation and how to measure the outcomes of OOH advertising.
"Rather than relying on third parties, we chose to create a proprietary Data Management Platform, designed specifically for OOH and supported by providers of high quality and accurate location data. We undertook a careful analysis because selecting data providers with the necessary precision, scale, profile and safeguards was crucial. We see Location Sciences as a market leader in this area and are excited about the new capabilities we will bring to market. The long-term partnership underlines our commitment to location data, which we believe will be a powerful tool for brands making media investments in the OOH space."
Enquiries:
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Location Sciences Group PLC | Via Redleaf Communications |
Mark Slade, Chief Executive Officer |
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David Rae, Chief Financial Officer |
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Stockdale Securities Limited | Tel: +44 (0)20 7601 6100 |
Tom Griffiths |
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Ed Thomas |
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Redleaf Communications | Tel: +44 (0)20 3757 6880 |
Bob Huxford |
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Fiona Norman |
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About Location Sciences Group PLC:
Location Sciences helps companies connect the online world with the offline world using mobile location technology data. We combine cutting-edge mobile location data collection with proprietary machine learning analytics to create new value and insights from location information.
Location Sciences is media-agnostic and works with a variety of media, advertising and technology partners - plus the world's biggest brands. Our technology is well positioned to fulfil the need for greater accuracy and accountability in a growing market that is increasingly looking for superior data and verification.
About Talon Outdoor Limited
Talon is a significant player in the Out of Home (OOH) agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications. Talon combines independence with a collaborative approach, promoting open working between agencies, clients and media/creative partners, combining a reliance on data, insights, automation, smart planning and creativity.
For more information: www.talonoutdoor.com