Limitless Earth Regulatory News (LME)

24 June 2014 Limitless Earth plc's (the "Company" or "LME") Trading Update Following the successful Admission to AIM of the Company's shares in May 2014,the Board of LME is pleased to provide shareholders with a trading update. The Company has initiated preliminary due diligence on several prospectiveinvestment opportunities in line with its stated investing policy of acquiringbusinesses in sectors that benefit from demographic change. The quality andrange of these and other opportunities being brought to the Company, coupledwith further market analysis undertaken since Admission, has identifiedopportunities arising from ageing populations, less healthy lifestyles, and theon-going boom in population numbers which is putting enormous pressure onglobal health. The Board will therefore initially focus on the "Health &Wellness" sector, within its strategy of demographic trend investing. As outlined above, LME is in discussions with several companies that haveproducts that fit with the trending demand profile in the Health & Wellnesssector and it will update the market with its progress in due course. As of 20 June 2014, the Company holds cash equivalent to 4.6 pence ashare. Given this strong cash position, the Board expects any investments oracquisitions in the foreseeable future not to require any further capitalraising, with any cash requirement being sourced from existing funds. For further information please contact: Limitless Earth plc www.limitlessearthplc.comDominic White +44 7972 000 093 Cairn Financial Advisers LLP +44 20 7148 7900Nominated Adviser www.cairnfin.comJo Turner/Liam Murray Global Investment Strategy Limited +44 20 7048 9400Joint Broker www.gisukltd.comJohn Gunn Peterhouse Corporate Finance Limited +44 20 7469 0930Joint Broker www.pcorpfin.comPeter Greensmith Notes to Editors: Background on Health & Wellness sector In March 2014, Accenture, a leading management consulting company, reports thatthe $502 billion consumer healthcare market is expected to grow by nearly 50per cent. to $737 billion over the next five years. The growth is primarilydriven by preventive Health & Wellness sector sub-categories such as vitamins,minerals & supplements ("VMS"), nutrition, weight management and fortifiedfoods & beverages and spurred on by demand from digitally-enabled, healthconscious consumers and the growing wealth of emerging market consumers. Accenture estimates that less than 15 per cent. of this growth is likely tocome from `Over The Counter' products (pain, cough/cold/stomach remedies),where the historical market leaders are positioned today. It is believed thatthe remaining 85 per cent. of the growth will come from categories, such asVMS, nutrition, fortified foods & beverages. Changing consumer behaviours spurred on by demographics, evolving healthcarepolicies and the digital revolution, were assessed to be driving growth due tothe following: * Empowered with increasing information and personal technology, the digitally enabled consumer wants to be a stakeholder in their own health and wellness; * In emerging markets, consumer affluence is growing as the population ages. China is expected to have 331m people aged 65 or older by 2050 more than the entire US population today; * Sedentary lifestyles can be tied to rising levels of chronic diseases. One in two adults are overweight or obese in the US; and * Consumers are realising they have to take a more active role in managing their health as the industry moves towards improved health through illness prevention rather than cure, and governments and employers are incentivising healthier lifestyles.