Jaywing Regulatory News (JWNG)

2 Jul 2008 11:32



Digital Marketing Group Plc

(the "Company")

Director/PDMR Shareholding

The Company has been notified that Stephen Davidson, Chairman of the Company, has today bought 25,000 ordinary shares at a price of 80 pence. Following this transaction Mr Davidson now holds 622,675 ordinary shares representing 0.94% of the company's current issued share capital.

- Ends -

Enquiries:

Notes to Editors:

Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 550 people and has a market capitalisation of over £50m. 

Digital Marketing Group is a digital communications group that uses the principles of direct marketing to inform everything that it does.

Digital Marketing Group is not a marketing services group. It is a specialist in digital communications and underpins its expertise with some of the best direct and data marketing people in the UK.

Digital Marketing Group is the 4th biggest digital marketing business in the UK (Campaign Magazine 2007).

The Group believes that the boundaries between digital and direct marketing are now blurred and that "Good digital marketing is good direct marketing".

At the heart of the company is Digital Brain - a process which enables the real time integration of "digital, direct and data". This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

Digital Marketing Group's development strategy consists of three key elements:

"buy and build" - through the acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; 

"organic growth" - driven by the inherent growth within the acquired businesses and the application of a group business development programme; and 

the creation of new businesses from within the existing talents and resources of the group.

Each of Digital Marketing Group's seven businesses operates within one of its three business segments:

1. Online Marketing and Media

Graphico - a full service creative digital agency nominated for "2007 Agency of the Year" by Revolution magazine with skills in mobile marketing. Graphico has a team of 70 people and is a member of the Direct Marketing Association and Mobile Data Association. Further information is available at: www.graphico.co.uk

Inbox Digital - plans, creates and manages end-to-end digital marketing campaigns. Further information is available at: www.inbox.co.uk 

Hyperlaunch - an award winning digital creative marketing agency, specialising in the media and entertainment sector. Further information is available at: www.hyperlaunch.com 

Cheeze - one of Europe's leading digital response agencies and the UK's fifth largest search marketing specialist. Further information is available at: www.cheeze.com 

2. Data

Jaywing - a leading UK data services specialist providing both online and offline data and information services. Further information is available at: www.jaywing.com 

3. Direct Marketing 

HSM - combines outbound telemarketing, with digital and data marketing. Further information is available at: www.hsm.co.uk 

Dig for Fire - the largest direct marketing agency operating exclusively outside London. Further information is available at: www.digforfire.co.uk 

Publication quality photographs are available via Redleaf Communications.