Jaywing Regulatory News (JWNG)

24 Nov 2008 07:00



Date: 24 November 2008

On behalf of: Digital Marketing Group plc ("DMG", "the Group" or "the Company")

Embargoed for: 0700hrs

Directorate Change

The board of directors of Digital Marketing Group plc (AIM: DIGI), the AIM-listed digital direct marketing specialist, announces that Gary Stevens has decided to step down from the board with immediate effect. 

Gary will continue in his capacity as CEO of DMG subsidiary HSM until the end of March 2009, following which it is intended that he will retain a role with DMG as a strategic consultant with a view to establishing new digital revenue streams for the business. Helena Stevens has decided to retire as Managing Director of HSM at the end of March 2009 and continue to work with DMG as a telemarketing consultant.

Following the acquisition of Gasbox in October 2008 Digital Marketing Group has now decided to formalise its integration with HSM under the leadership of Chris Hancock. Hancock, currentlyManaging Director of Gasbox will become CEO of the new integrated business from 1 April 2009.

Commenting on the changes, Ben Langdon, CEO of DMG said: "Gary's decision to step down and the addition of Gasbox to the Group give us the opportunity to integrate Gasbox'sbusiness with HSM and create a single, powerful consumer and business-to-business voice marketing company. In a consultancy role, Gary will return to his digital roots and we look forward to working with him in the future. I would like to thank both Gary and Helena for their hard work and dedication to DMG."

Gary Stevens added: "These changes will allow me the freedom to return to the pure play digital arena to explore new areas. Eight years ago I created Inbox Digital which is now a core part of DMG and I look forward to helping the Group develop new ideas in the digital space. I am really passionate about DMG and proud that we've rapidly grown to become the UK's third largest digital agency. I hope to help it become even bigger and even better."

Enquiries:

Notes to Editors:

Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 650 people and has a market capitalisation of circa £50m. 

Digital Marketing Group is a digital communications group that uses the principles of direct marketing to inform everything that it does. Its philosophy is that "Good digital marketing is good direct marketing".

Digital Marketing Group is the 3rd biggest digital marketing agency in the UK (NMA Magazine Sep 2008).

Digital Marketing Group is not a marketing services group. It is a specialist in digital communications and underpins its expertise with some of the best direct and data marketing people in the UK.

At the heart of the company is Digital Brain - a process which enables the real time integration of "digital, direct and data". This helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

Digital Marketing Group's development strategy consists of three key elements:

"organic growth" - driven by the inherent growth within the acquired businesses and the application of a group business development programme; 

"buy and build" - through the acquisition of a number of well run and profitable businesses with complementary skills in digital direct marketing; and

the creation of new revenue streams from within the existing talents and resources of the group.

Digital Marketing Group operates three business segments:

1. Online Marketing and Media

The online marketing and media segment is the company's largest segment and employs over 200 staff in offices across the UK.

The segment offers clients an integrated package of online marketing and media services including PPC, SEO, Web design and build, E-commerce, Online PR, Social Media, Online Brand Consultancy, CRM, E-CRM, Viral Marketing, Online advertising, Online media planning and buying, and Mobile marketing. These services are integrated with the other services in the group through Digital Brain.

2. Data Services 

Data services and consulting are provided by Jaywing, employing over 100 consultants in online and offline data and information services, delivered and integrated with other services in the group via Digital Brain.

3. Direct Marketing 

The direct marketing segment develops and executes direct marketing campaigns through voice channels as well as offline and online media. These campaigns are based on highly targeted customer information and dynamic data management and are integrated through the use of Digital Brain. The direct marketing segment employs over 300 people.

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