11 Sep 2015 07:00
NetEnt enters the US Simulated Gaming market with GAN
ISE: GAME LSE: GAME
London & Dublin | September 11, 2015: NetEnt, a leading digital gaming solutions provider, has signed an agreement with GameAccount Network Plc (GAN) to supply its award-winning games through GAN’s Simulated Gaming platform in the US. Simulated Gaming does not include real money bets but offers NetEnt the opportunity to reach new player groups prior to potential new state regulations.
Simulated Gaming is clearly separated from real money wagering, where players purchase virtual currency used to extend time playing the games online and potential winnings are non-cash. NetEnt’s games will be offered on land-based casino operators’ web sites, targeting the traditional land-based environment and its player community.
The signed agreement allows NetEnt to deliver a selection of its online casino games to multiple land-based casinos with a phased rollout approach. Simulated Gaming has the possibility to play a key role from a branding and player promotion perspective and thus supports NetEnt’s long-term strategy to enter regulated digital casino markets in North America, although NetEnt’s potential direct revenue impact from Simulated Gaming is not expected to have a material financial impact.
“We are very excited to be entering the simulated gaming market. The agreement with GAN will allow land-based casinos in the US to introduce NetEnt’s online casino games to their player community ahead of possible state regulations. The opportunity to build early recognition and loyalty regarding our best-in-breed gaming titles fits perfectly into our long term growth strategy in the US,” said Björn Krantz, Managing Director of NetEnt Americas LLC.
“We are delighted to support NetEnt’s entry into the US market and on behalf of our land-based casino operator clients we welcome their compelling gaming experience onboard our Simulated Gaming platform,” said Dermot Smurfit, CEO of GAN.
For additional information please contact:Björn Krantz, Managing Director of NetEnt Americas LLCPhone +1 646 647 5670bjorn.krantz@netent.com
Roland Glasfors, Investor Relations, NetEnt AB (publ)Phone: +46 760 024 863roland.glasfors@netent.com
About NetEnt
NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ OMX Stockholm (NET–B) and employs more than 600 people in Stockholm, Malta, Kiev, Gothenburg and Gibraltar. NetEnt Americas LLC is a US subsidiary of NetEnt AB. www.netent.com.
About GAN
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.
GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, Rank, Lottomatica, Sisal MatchPoint and SNAI.
In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GameAccount Network has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In September 2014 an undisclosed multi-State US casino operator chose GAN’s Simulated Gaming™ launching in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, launched in early August 2015. Also in August 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launching in September 2015.
In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated Gaming™ website.
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