19 Feb 2016 07:00
GAN to provide Regulated Gaming for Leading New Jersey Casino
Borgata Hotel Casino & Spa to partner with GAN for launch in Q2 2016
ISE: GAME LSE: GAME
London & Dublin | February 19, 2016: GameAccount Network plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces it has signed an agreement with Borgata Hotel Casino & Spa (“Borgata”) in Atlantic City, New Jersey for the launch of Borgata’s Simulated Gaming online experience. The Agreement also provides GAN the opportunity to service Borgata’s real money Regulated Gaming online experience in the event certain conditions are met.
Borgata opened in 2003 and is a joint venture between Boyd Gaming Corporation and MGM Resorts International, two of the largest casino operating groups in the United States.
Highlights
Borgata’s Simulated Gaming will deliver a compelling Internet gaming experience designed to reassert Borgata’s relationship with patrons playing Social Casinos online by offering a superior value proposition integrated with My Borgata Rewards loyalty program which has been proven by GAN to increase patron visitation on-property. Borgata’s Regulated Gaming™ offering would be operated from an instance of the GameSTACK™ Internet gaming system deployed on-property in Atlantic City and would also be integrated with the My Borgata Rewards loyalty program, pending New Jersey regulatory approval and conditioned upon Borgata providing GAN with permission to commence operations. Borgata is the leading destination casino resort in New Jersey and has also been the market leader since online gaming was introduced in New Jersey two years ago.Dermot Smurfit, CEO of GAN commented:
“Our strategic market positioning is to serve as an enterprise-level solution for either Simulated Gaming or real money Regulated Gaming and, in certain circumstances, our single technology platform may serve both requirements. In 2016 Simulated Gaming will be served to the majority of Borgata’s patrons who live out-of-State and, in the event GAN receives Borgata’s consent to commence operations is equally capable of simultaneously serving real money Regulated Gaming to the Borgata’s patrons resident in New Jersey.”
Tom Ballance, President and COO of Borgata Casino Hotel & Spa commented:
“GAN’s experience and capability, combined with the power of the Borgata brand, will enable the successful launch of Borgata’s Simulated Gaming online experience. This launch will add another business segment to Borgata’s portfolio and will further diversify Borgata’s varied offerings. We also take great comfort in having GAN’s excellent real money Internet gaming product available to us as needed.”
FAQ’s about GAN’s Regulated Gaming
Launched in the US by GAN in November 2013 GAN’s product offering and diverse technical capability has made BetfairCasino.com, owned and operated by the world’s largest Internet sports betting & gaming group, the most successful independent Internet casino operator in New Jersey during 2015 despite the absence of those marketing advantages enjoyed by existing land-based casinos equipped with established gaming brands and casino patron databases Regulated Internet casino gaming in New Jersey grew 33% year-on-year in 2015 from $94m in 2014 to $125m in Gross Gaming Revenues, with GAN specialised in US-facing Internet casino gaming software, gaming content and market-leading back office player retention capabilitieswww.GAN.com
www.theBorgata.com
| For further information please contact: | |||
| GAN | FTI Consulting | ||
| Dermot Smurfit | Mark Kenny/Jonathan Neilan | ||
| Chief Executive Officer | |||
| +44 (0) 20 7292 6262 | +353 1 6633686 | ||
| dsmurfit@GAN.com | gameaccount@fticonsulting.com | ||
| Davy | |||
| John Frain / Roland French | |||
| +353 1 679 6363 | |||
GAN | Overview
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.
GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.
In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN’s Simulated Gaming™ launching in H1 2016. Also in December 2015 Lady Luck Interactive, a division of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ launching in H1 2016. In February 2016 Mid-western multi-property casino group operator Rock Gaming chose GAN for Simulated Gaming, launching H1 2016.
In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated Gaming™ website.
About Borgata Hotel Casino & Spa
Located in Atlantic City's Marina District, Borgata Hotel Casino & Spa features 2,000 guest rooms and suites; 161,000 square feet of gaming; 186 table games; 3,026 slot machines; a 79 table poker room; simulcast room; 10 retail boutiques; 5 acclaimed fine dining restaurants by renowned chefs; 9 casual dining options; a 54,000 square foot spa; 70,000 square feet of event space; 3 signature nightlife experiences; and parking for 7,100 cars. The market-leading resort also features Atlantic City's first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites; a 36,000 square foot spa; 18,000 square feet of meeting space; 6 designer retail boutiques; and 5 heated indoor and outdoor pools. Borgata also offers online gaming within the state of New Jersey through its real-money gaming sites, BorgataCasino.com and BorgataPoker.com. For more information about Borgata, please visit theborgata.com or follow @BorgataAC.
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