11 Dec 2008 07:00
RUBICON SOFTWARE GROUP PLC
(AIM: RUBI)
NEW STRATEGIC BUSINESS DEVELOPMENT PARTNERSHIP
Rubicon Software Group plc ("Rubicon" or "the Company"), a leading provider of smart customer relationship management IT solutions, is pleased to announce the appointment of Trinamo LLP as its chosen provider of outsourced sales and business development.
Trinamo has had over 85 clients in the last 4 years, ranging in size from small businesses to global multinationals, across sectors encompassing services, technology, manufacturing, green technology, telecommunications and media.
Alistair Hancock, Chief Executive Officer, Rubicon Software Group Plc stated,
"Rubicon are specialists in providing quickly implemented, practical and business changing solutions to the CRM operations of many companies throughout the UK.
"As a result of changes in the economic environment, particularly the financial services sector, where we have been focussing our activities over the past three years, we have had to move swiftly to reposition our products and services.
"Trinamo has an excellent reputation for advising a wide range of businesses in a variety of sectors, assessing their strengths with a view to using these to exploit changes in market conditions.
"We have been impressed by the speed, energy and professionalism that Trinamo has already brought to our sales execution.
"The Board look forward to a long and mutually beneficial relationship, resulting in the delivery of greatly increased shareholder value in the future"
Mark Watson, Founder, Trinamo LLP commented,
"Rubicon is an exciting business, whose services are integral to the future success of their clients. They have an enviable reputation for designing and delivering creative solutions for their customers.
"Rubicon's customers consider them a true technology partner. Trinamo LLP is looking to take this capability and reputation into new market verticals through a program of targeted lead generation, channel partnerships and direct sales. We welcome the opportunity to help Rubicon to diversify its markets and accelerate its growth."
11th December 2008
For further information, please contact:
| Rubicon Software Group PLC | Tel: 01276 706 900 |
| Alistair Hancock, Chief Executive Officer | www.rubiconsoftware.com |
|
W.H. Ireland |
Tel: 0121 265 6300 |
| Tim Cofman/Katy Birkin | |
|
Lothbury Financial | Tel: 020 7011 9411 |
| Michael Padley / Louise Davis |
|
|
Trinamo LLP |
Tel: 020 7801 6309 |
| Mark Watson | www.trinamo.com |
Notes to Editors
About Rubicon
Based near Woking in Surrey, Rubicon is a provider of smart decisioning and workflow automation software. Its core technology is designed to enhance the effectiveness and efficiency of customer service, fulfillment and product selection, whilst facilitating business process and change management. Current clients include First Response Finance, Market Harborough Building Society, and Norton Finance. The Group's technology is applicable to other markets and the Company is currently actively targeting these new areas. For more information, please visit www.rubiconsoftware.com
About Trinamo
Trinamo assists companies and their investors with sales acceleration, significantly improving their business performance and value. Its core competencies are defining sales strategy, modelling financial performance, and maximising sales execution. Trinamo has significant experience and a proven track record working with companies at any life stage - from start-up to global market leader - and has a strong reputation for quality and results. For more information and to contact us, please see www.trinamo.com.