EVRH.L Regulatory News (EVRH)

30 May 2007 07:03

Ipoint-media PLC30 May 2007 Embargoed Release: 07:00hrs Wednesday 30th May 2007 iPoint-media plc ("iPoint" or "the Company") iPoint-media moderated user generated content platform to revolutionize live participation TV broadcasts iPoint-media (LSE:IPNT), a provider of 3G/IP interactive video applicationplatforms, announces the release of goliveTV, an innovative solution forincorporating user generated content (UGC) in live participation TV broadcasts.goliveTV is expected to revolutionize the use of user generated content,enabling broadcasters and media companies to develop a new generation ofinteractive TV show formats. goliveTV is an advanced converged broadcast media solution, supporting thecomplete lifecycle of user generated content, from content collection via MMS,SMS, Email and live 3G and PC video calling, to content management andmoderation, through to publishing across multiple media channels, including theWEB, mobile, and TV (live participation). goliveTV can receive user generatedcontent from any broadband device (PC, 3G mobile, Video phone, and regularmobile phone), classify and tag the content items, screen live callers, and sendlive callers and stored content on air. From a business perspective, goliveTV can increase revenues, ratings andbranding opportunities beyond current SMS voting approaches to participation TV.Its innovative approach to participation TV allows the creation of new andhighly attractive TV show formats as well as the development of viewercommunities. Through its support of multiple business models, including the useof mobile devices for content generation and consumption, charge per access, adsponsored content and others, broadcasters can enhance low margin SMSparticipation with high volume video calling for both content submission andviewing. Joseph Daniel, iPoint-media VP Sales & Marketing, commented:"Viewer interactivity and user generated content are essential for broadcastersas they compete for viewer attention and retention. goliveTV is the firstconverged media solution enabling TV broadcasters to effectively utilize allforms of live and recorded user generated content in order to create new andinnovative TV show formats." With the growing convergence of web, mobile and TV, broadcasters increasinglyface new technological challenges connecting multiple types of media.iPoint-media combines its best of breed solution with a flexible businessproposition, offering goliveTV as a managed service, allowing broadcasters tofocus on their core business, rather than technology, while reducing their totalcost of ownership. Muki Geller, iPoint-media CEO, commented: "iPoint-media's goliveTV represents the leading technology for deliveringinnovative converged media solutions. We have made a strategic decision to focusour sales and development efforts on delivering the leading end-to-end mediasolution for this fast growing and potentially huge market." As a sign of things to come, the BBC News' highly rated "have your say" viewercall-in show implemented iPoint-media's participation TV solution at the end of2006, becoming the first user generated content news program. Since then, thesolution has been implemented by several other broadcasters and is offeredthrough several Tier 1 solution providers, including Ericsson, Siemens and IBM'smedia division. Additional information on iPoint-media solutions can be found atwww.iPoint-media.com. This information is provided by RNS The company news service from the London Stock Exchange