Eurocell Regulatory News (ECEL)

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Mark Kelly

2.

Reason for the notification

a)

Position / status

Chief Executive Officer

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Performance Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Michael Scott

2.

Reason for the notification

a)

Position / status

Chief Financial Officer

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Performance Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Glenn Parkinson

2.

Reason for the notification

a)

Position / status

PDMR

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Performance Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Anthony Smith

2.

Reason for the notification

a)

Position / status

PDMR

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Performance Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Ian Kemp

2.

Reason for the notification

a)

Position / status

PDMR

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Performance Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Mark Kelly

2.

Reason for the notification

a)

Position / status

Chief Executive Officer

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Deferred Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Michael Scott

2.

Reason for the notification

a)

Position / status

Chief Financial Officer

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Deferred Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Glenn Parkinson

2.

Reason for the notification

a)

Position / status

PDMR

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Deferred Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Anthony Smith

2.

Reason for the notification

a)

Position / status

PDMR

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Deferred Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue

1.

Details of PDMR / person closely associated with them ("PCA")

a)

Name

Ian Kemp

2.

Reason for the notification

a)

Position / status

PDMR

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eurocell plc

b)

Legal Entity Identifier

N/A

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Ordinary £0.001 shares in the Group ("Ordinary Shares")

ISIN Number GB00BVV2KN49

b)

Nature of the transaction

Grant of an option to acquire shares under the Company Deferred Share Plan

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

e)

Date of the transaction

4 April 2017

f)

Place of the transaction

Outside a trading venue