Ebiquity Regulatory News (EBQ)

Ebiquity plc

("Ebiquity" or "the Company")

Ebiquity partners with Snapchat to enhance third party measurement

Ebiquity, a leading independent marketing and media consultancy, announces it has joined the Marketing Mix Modelling ("MMM") Program of Snapchat Inc ("Snapchat"), the global multimedia messaging app, to allow clients to access and analyse a greater granularity of data in order to better understand Snapchat's effectiveness at driving engagement and ROI.

Following the successful launch of Snapchat's MMM Partnership in the US last year, Ebiquity recognised the need for enhanced, accurate data analysis and the most up to date measurement capability for brands in order for them to form, evolve and evaluate their digital marketing strategies.

The partnership revolves specifically around MMM, which involves statistical analysis on sales and marketing data to estimate the impact and ROI of various marketing tactics, and the forecasting of future results. The collaboration is of real benefit to brands as it allows Ebiquity to remain experts of an ever-evolving platform that can be measured effectively. This partnership will afford Snapchat advertisers even more flexibility and precision in measuring their campaigns. 

Richard Woodward, International Effectiveness Business Director, Ebiquity, says:

"We are thrilled to be partnering with one of the most innovative and evolving social platforms, Snapchat. Our clients are constantly trying finding new ways to encourage customers and potential customers to engage with their brands. This relationship provides our Snapchat advertising clients with the confidence that the best data is combined with in-depth knowledge of the platform to measure those impacts on their business."

Andy Pang, Head of International Measurement, Snap Inc, says:

"Snapchat is a platform that continually innovates both in terms of its platform and its measurement capabilities. We understand the critical need for accurate and reliable data when it comes to ad effectiveness measurement, so we are extremely happy to extend our measurement partnership to Ebiquity. This programme will provide Ebiquity and its clients with greater access to Snapchat best practices as well as the latest information available to help with client marketing measurement."

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