DVRG.L Regulatory News (DVRG)

6 October 2021

DeepVerge plc

("DeepVerge" "Company")

Skin Trust Club partners with Media.Monks to accelerate global expansion ofhyper personalised skincare brand launch

Skin Trust Club expansion into US and China in 2022 following successful launch in UK and Ireland

Skin Trust Club powered by Labskin, a division of DeepVerge (AIM: DVRG) announces creative digital company, Media.Monks, as its end-to-end partner to roll out its brand and communications strategy.

The hyper personalised Skin Trust Club test results combine 14 years of laboratory skin science and the latest consumer smartphone technology to provide each person with a unique skincare routine based on their own skin's microbiome. Partnership with Media.Monks brings a digital-first campaign across social media using data optimisation to deliver the full lifestyle experience.

Niamh O'Kennedy, Group Marketing Officer at Skin Trust Club, commented: 

"For the first time ever, Skin Trust Club members take full control of their skin's health. We provide personalised skincare suggestions for recommended daily routines based on their unique skin microbiome. All recommended products are cruelty-free and have been scientifically tested on laboratory grown human skin by Labskin scientists. Genetic test results from Skin Trust Club members own skin microbiome have clearly demonstrated both physical and scientifically proven improvements, which help our customers get to know their skin better so they can look and feel their very best. We look forward to working with Media.Monks to define and encapsulate this ethical skin revolution through an end-to-end strategy with their creative, highly personalised and targeted campaign."

Liam Osbourne, Global Client Partner Fashion and Luxury at Media.Monks, added:

"Skin Trust Club is a revolution in hyper personalised skincare. Working together with Skin Trust Club, we will connect with their audience in an authentic way, beyond the images of people in lab coats by connecting directly to the end-user's lifestyle, encompassing a personalised service that provides personalised daily skincare routine threaded throughout the Skin Trust Club global expansion strategy. By combining insights from our data and digital media experts, as well as social media insights from our Social Innovation Lab, we look forward to working with Skin Trust Club to create an end-to-end brand experience for their customers."

ENDS

About Skin Trust Club (www.skintrustclub.com)

Skin Trust Club provides customised skincare routines derived from a home test kit, lab tested and linked to local environment via a free smartphone App that updates in real-time and identifies ingredients that suit the subscribers unique skin microbiome. This revolutionises how you take care of your skin with your own skincare routine.

Home Test Kit comprises a single swab that maps the skin microbiome delivering a report that produces the most appropriate daily skincare routine based on science, not guesswork. Using real-time air pollution and weather data from the customer's location, the Skin Trust App builds a complete picture of the skin microbiome and the impact of local surroundings.

Skin Trust Analysis includes:

• Microbiome identification and quantification of living organisms (bacteria, viruses, bacteriophages, fungi, parasites, etc.) on the skin;

• Skin gene expression analysis to quantify the biological activity of living organisms on the skin;

• Analysis of metabolites in the skin sample;

• Personal genetic analysis - analyse genomic data to understand potential skin concerns and future risks but does not analyse genes to identify inherited diseases.

Skin Trust Club is powered by the scientists in Labskin a division of Deepverge PLC. 

DeepVerge is a scientific research and AI-as-a-Service company focused on production and analysis of bacteria, virus and toxins utilising artificial intelligent data analytics in regulatory technology, from scientifically proving the impact of skincare product claims on skin microbiome for global cosmetic company clients to remotely detecting water contamination in real-time. 

About Media.Monks

Media.Monks is a digital-first marketing and advertising services company that connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a nearly 6,000-strong team of multidisciplinary digital talent organised across 57 talent hubs in 33 countries. Media.Monks partners with 8 out of the 10 most innovative companies in the world and many up-and-coming DTC and B2B brands, helping them own their data and build out customer ecosystems to elicit smart, efficient, high-impact engines for growth.

In 2021, the Media.Monks brand integrated by merging MediaMonks and MightyHive, bringing together the best entrepreneurial and innovative companies worldwide, named to Adweek's Fastest Growing lists (2019, 2020, 2021), AdExchanger's Programmatic Power Players (2020, 2021) and numerous "best places to work" lists. In addition to holding a record number of FWA and other industry awards, Media.Monks has been regularly recognised at the Cannes Lions and Webby Awards, in 2021 as Webby Production Company of the Year. Media.Monks is owned by London-based S4Capital (SFOR.L), the publicly-traded new age/new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.

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