DTY.L Regulatory News (DTY)

For filings with the FCA include the annex

For filings with issuer exclude the annex

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached: ii

Dignity plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation: iii

OppenheimerFunds, Inc.

4. Full name of shareholder(s)  (if different from 3.):iv

5. Date of the transaction and date onwhich the threshold is crossed orreached: v

July 30, 2013

6. Date on which issuer notified:

July 31, 2013

7. Threshold(s) that is/are crossed orreached: vi, vii

10% (increased to 10.19%)

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B4JZFN18

5,696,970

5,696,970

5,837,018

5,837,018

10.19%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate xiii

Exercise/Conversion Period xiv

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date xvii

Exercise/Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

5,837,018

10.19%

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable: xxi

OppenheimerFunds, Inc. ("OFI") is a registered investment advisor with the U.S. SEC. Its ultimate parent company, Massachusetts Mutual Life Insurance Company, qualifies for disaggregation under FSA regulations. The shares of the issuer are held by investment accounts managed by OFI.

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

14. Contact name:

Jake Burford, Manager Compliance, OppenheimerFunds, Inc.

15. Contact telephone number:

001 303 768 2826

Note: Annex should only be submitted to the FCA not the issuer

Annex: Notification of major interests in sharesxxii

A: Identity of the persons or legal entity subject to the notification obligation

Full name

(including legal form of legal entities)

OppenheimerFunds, Inc.

Contact address

(registered office for legal entities)

OppenheimerFunds, Inc.

2 World Financial Center

225 Liberty Street

New York, NY 10281 USA

Phone number & email

Jake Burford 011 303 768 2826

jburford@ofiglobal.com

Other useful information

(at least legal representative for legal persons)

B: Identity of the notifier, if applicable

Full name

Jake Burford, Manager Compliance

Contact address

OppenheimerFunds, Inc.

6803 S. Tucson Wy.

Centennial, CO 80112

Phone number & email

011 303 768 2826

jburford@ofiglobal.com

Other useful information

(e.g. functional relationship with the person or legal entity subject to the notification obligation)

C: Additional information

The percentage of holdings noted above is based on total outstanding shares of 57,294,344.

For notes on how to complete form TR-1 please see the FCA website.