DTY.L Regulatory News (DTY)

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

Dignity Plc

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

X

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to the notification obligation: iii

Franklin Templeton Institutional, LLC

4. Full name of shareholder(s)  (if different from 3.):iv

JP Morgan Chase Bank London

The Bank of NY

Northern Trust Co. London

5. Date of the transaction and date on which the threshold is crossed or reached: v

March 22, 2010

6. Date on which issuer notified:

March 23, 2010

7. Threshold(s) that is/are crossed or reached: vi, vii

5%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

Ordinary GBP.09

3,237,387

5.08%

GB00B14W3659

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date xiii

Exercise/ Conversion Period xiv

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date xvii

Exercise/ Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

3,237,387

5.08%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: xxi

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

14. Contact name:

Lori A. Weber

Assistant Secretary, Franklin Resources, Inc.

15. Contact telephone number:

954-847-2283

Contact address

500 East Broward Blvd. Fort Lauderdale, FL 33394-3091

Attn.: Lori A. Weber

Assistant Secretary

Phone number & email

954-847-2283

Other useful information

(e.g. functional relationship with the person or legal entity subject to the notification obligation)

Franklin Templeton Institutional, LLC, is an indirect wholly owned subsidiary of Franklin Resources, Inc.

C: Additional information

For notes on how to complete form TR-1 please see the FSA website.