11 May 2006 11:42
Milestone Group PLC11 May 2006 For Immediate Release 11 May 2006 MILESTONE GROUP PLC LAUNCH OF NEWBURY PROPERTY WEEKLY RAJAR WAVE 1 2006 AUDIENCE RESULTS Milestone Group PLC ("Milestone"), the AIM listed media group, today announcesthe successful launch of its first new title in an area outside its existingpublishing base. Newbury Property Weekly, a guide to properties to buy and rent in WestBerkshire, has today been launched as a full colour broadsheet newspaper, to bedistributed free every week through over 100 outlets in the Newbury, Thatchamand Hungerford areas. Milestone Chief Executive, Andy Craig, said: "This new launch is a significant development for the Group and opens up a newterritory for our future expansion. It is in line with our promise to seek tofocus on our core wholly-owned businesses in and around our Oxfordshire base. "Newbury Property Weekly will be profitable from launch thanks to the synergiesit has with its sister titles in Oxfordshire. I am delighted that the title hasbeen so well received by estate agents seeking a new advertising outlet in anarea where we have not previously published." "We intend to continue to seek to develop the Property Weekly brand includingthrough our new on-line portals." Milestone also today announces it has successfully broadened the appeal ofPassion 107.9, its wholly owned radio station for Oxford and south Oxfordshire,from its traditional base of young males to a more general audience with aparticular under-35 bias. The latest (Quarter 1, 2006) official RAJAR audiencefigures show that the station has achieved more female than male listeners - inline with its strategy of widening the breadth of the audience delivered toadvertisers within its market. The figures give the station 21,200 adultlisteners in total every week. For further information: Andy Craig/Daniel CassMilestone Group 01235 547 800 Suzanne BrocksBuchanan Communications 0207 466 5000 This information is provided by RNS The company news service from the London Stock Exchange