CAMK.L Regulatory News (CAMK)

Camkids Group plc

("Camkids" or the "Group")

Encouraging trading update in relation to H1 2014 order book

Camkids Group plc (AIM: CAMK), a leading Chinese designer, manufacturer and distributor of branded outdoor clothing, footwear and equipment for children and teenagers, today announces that the Board is encouraged that the H1 2014 order book, following the Spring / Summer seasonal sales fair held in Q4 2013, is more than 7.0 per cent. ahead of the H1 2013 order book.

This is in line with market expectations and, following the Board's cautious sentiment set out in its interim results as announced on 17 September 2013, the Company looks to 2014 with confidence.

The Company's interim dividend for the year ending 31 December 2013 was paid to shareholders on 22 November 2013.

The Company will update the market on its results for the year ending 31 December 2013 by way of a pre-close statement in early 2014.

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Notes to Editors

Camkids is a leading Chinese designer, manufacturer and distributor of branded outdoor clothing, footwear and equipment for children and teenagers.

Based in Fujian province in China, the Group focuses on teenage sportswear for outdoor activities, combining functionality and innovation. The products are mid-range price based, targeting mid and high range markets within China.

The three main product areas are:

· Camkids outdoor clothing - all weather jackets, waterproof trousers, shirts, tops and T-shirts, woollen sweaters, jeans, trousers shorts and skirts;

· Camkids footwear - hiking boots, outdoor leisure footwear, flip-flops, sandals and boots

· Camkids equipment and accessories - telescopes, backpacks, technical packs, tents, sleeping bags, headgear, caps, kettles, headlights and torches.

The Group designs its entire product range and manufactures the majority of its footwear. Outdoor apparel and accessories are currently manufactured by third party OEMs.

Camkids' primary route to market for the sale of its products is through its network of distributors. The Group has established an extensive distribution network across 29 provinces, 4 municipalities and 5 autonomous regions within the PRC. As at 30 June 2013, the Group had 15 authorised distributors operating over 1,193 retail outlets.

In 2010, Camkids was recognised as one of the top ten children's shoe brands at the China Shoe Industry Summit Forum and in September 2012 was included as one of the top 500 brands in Asia.

For more information please visit www.camkids-ir.com.