23 Mar 2012 07:00
23 March 2012
PhotonStar LED Group plc
Partnership agreement
PhotonStar LED Group plc (AIM: PSL, "PhotonStar" or "the Group"), the British designer and manufacturer of smart LED lighting solutions, has signed a strategic five year partnership agreement with Lightitude FZC, the specification lighting division of the Debbas Group a multinational technology & services conglomerate, based in the Middle East.
The partnership will see Lightitude represent PhotonStar's LED lighting fixtures across 19 countries in the Middle East and North Africa, providing local support to lighting specifiers, including managing sample requests, facilitating mock ups, and offering technical and commercial support as needed.
James Mckenzie, CEO of PhotonStar LED Group PLC, commented
"This is a key strategic relationship which will extend the reach of our products into nineteen markets across the Middle East and North Africa, with local representation and support delivered directly by Lightitude.
Ziad Debbas, VP Lighting at Lightitude's parent company Debbas Group, commented
"Lightitude is an impartial specification partner for new age lighting companies and we are delighted to enter into this agreement with an acknowledged leader like PhotonStar. We will be working closely together to bring the PSL award winning lighting fixtures to specifiers across the Middle East and North Africa."
For further information:
PhotonStar LED Group PLC (www.photonstarled.com) | |
James McKenzie - Group Chief Executive | +44 (0)2381 230381 |
Ceri Jones - Group Chief Financial Officer | +44 (0)1495 713077 |
finnCap | |
Geoff Nash/Charlotte Stranner Brian Patient (broking) | +44 (0)20 7600 1658 |
College Hill | |
Adrian Duffield/Jon Davies | +44 (0)20 7457 2020 |
Note to editors
About PhotonStar LED Group PLC: http://www.photonstarled.com
PhotonStar LED Group PLC ("PhotonStar" or the "Group") is a British designer and manufacturer of smart LED lighting solutions. The Group's proprietary technology seamlessly integrates LEDs, sensors and controls to provide intelligent lighting for commercial and architectural applications which benefit from greater CO2 reduction, lower cost of ownership & improved functionality compared to other available light sources. PhotonStar's lighting products have won numerous awards for performance, innovation and reliability, and are unique in the industry for the use of recycled, and recyclable materials, which means they have 90% less embodied CO2 than equivalent products providing the same levels of illumination.
PhotonStar comprises two divisions: LED Lighting Fixtures which works with lighting designers, architects, house builders, facilities management companies and sustainability consultants to provide intelligent, high-end LED lighting solutions for the commercial and architectural market, and LED Light Engines which provides LED lighting solutions for specialist applications such as film & television production lighting, UV curing and medical applications.
PhotonStar is based in Romsey, Hampshire with manufacturing in Wales. The Group was admitted to AIM in December 2010.
About Lightitude: www.lightitude.com
Established in 2011 in Dubai/UAE, Lightitude aims to deliver unyielding quality sales representation to spec grade lighting and controls manufacturers throughout the MENATI region (Middle East, North Africa, Turkey and India.)
Lightitude offers superior product and solution sales as well as year round support through targeted efforts on multiple levels which include marketing, engineering, channel management, project management. Our privileged position within the network of specifiers greatly supports the manufacturers' objectives and provides additional coverage needed to penetrate accounts within Lightitude's area of operation.
Lightitude is a division of the Debbas Group is a multinational technology & services conglomerate which operates from the US to China in the fields of lighting, systems, MEP contracting, manufacturing and trading.