BIDS.L Regulatory News (BIDS)

REACH ANNOUNCEMENT

13 July 2023

Bidstack Group Plc

("Bidstack" or the "Company" or the "Group")

Virtual stadium partnership with first NFL team

Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform is pleased to announce Bidstack Sports, the dedicated sports technology division has announced a partnership with StatusPRO creators of NFL PRO ERA and the Washington Commanders professional football team, to introduce cutting-edge technology that will for the first time in history enable NFL franchises to independently control the native marketing and commercial inventory within their licensed virtual stadiums.

Starting this season, NFL PRO ERA will integrate Bidstack Sports technology across the 30 replicated stadiums within the fully licensed NFL and NFLPA virtual reality (VR) simulation game, providing NFL teams with a dedicated platform to dynamically manage their in-stadium content and unlock new frontiers for fan engagement and commercial growth.

The Commanders, a 90+ year old NFL franchise that plays at FedEXField in Landover, MD, will break new ground as the first NFL club to fully synchronise its real world and virtual stadium offerings utilising Bidstack Sports technology which is designed for sports simulation games and their rights holder partners.

By making this technology available to NFL clubs, NFL PRO ERA will further amplify its in-game realism by extending real-time NFL calendar content to players. It will also pave the way for other NFL franchises to personalise communication with fans to expand the commercial presence of club partners within their licensed virtual stadiums and facilities.

This is an important proof of concept for the growing pipeline of blue chip enterprise customers utilising Bidstack's technology on a licensing basis. The revenue generated over time will be accretive as adoption breeds across rights holders, teams and sports simulation video games. It also highlights the multiple use cases of Bidstack's technology that includes monetisation, a fan engagement tool and content management system.

James Draper CEO of Bidstack, said:

"Our partnership with the NFL franchise Washington Commanders and StatusPRO with their game NFL PRO ERA, will be the first time a sports team real-time control of their virtual stadium, for brand activations and fan engagement messaging.

"Mapping our technology behind the billboard placements is nothing new for us, but this use case, with a team acting as a licensed partner of ours, is low-touch, high margin for Bidstack. Bidstack Sports we feel will transform licensed sports simulation games forever, with teams utilising their virtual real estate as a platform to communicate, engage and monetise.

"Congratulations to everyone at Bidstack Sports. Thank you to our partners over at the Washington Commanders, NFL and StatusPRO."

-ENDS-

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