BIDS.L Regulatory News (BIDS)

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

4 October 2010

Fitbug Holdings Plc ('Fitbug' or 'the Company')

Global Strategic Partnership with SCIFIT and Patterson to supply Fitbug to Clinicians and Physiotherapists

Fitbug Holdings Plc, the AIM traded provider of online personal health and well-being services, is pleased to announce that through its strategic partner, SCIFIT Inc. (SCIFIT), the Fitbug personal health and well-being technology will be offered to Patterson Medical ('Patterson') customers for use in rehabilitation schemes. This agreement, which was established through SCIFIT's ongoing relationship with Patterson, will see Fitbug's products sold to Patterson's customers throughout the USA, France and Germany.

Fitbug's technology will be offered, alongside SCIFIT's products, to Patterson's global client base as an activity monitoring solution, providing clinicians and physiotherapists with an ideal way in which to measure patients' activity outside of appointments. Fitbug's technology will be offered via Patterson's catalogue which is distributed to in excess of 300,000 medical professionals, and sales will be supported by Patterson's 250 strong sales team as it looks to increase its offering and advance its presence in the medical and rehabilitation arena. Additionally, Fitbug is launching a challenge between Patterson's senior Vice Presidents in the USA and UK to mark the beginning of the partnership.

Fitbug Chief Executive Paul Landau said, "Our relationship with SCIFIT has got off to a great start and this relationship further enhances our presence as providers of health and well-being technology to the medical and rehabilitation industry. Our product will be launched in October 2010 which we hope will generate some early orders during Q4 2010, before the inclusion of our product in Patterson's next issued catalogue in January 2011.

"Fitbug's technology is already highly regarded in Primary Care Trusts through our weight management services in the UK, and I am confident that our product will continue to impress upon Patterson's customers."

K Chris Wilson, SCIFIT Systems representative commented, "We continue to advance our relationship with Patterson and I am confident that they will see the huge benefits of Fitbug's technology as they develop sales in their medical division. Patterson is focussed on growth which provides both Fitbug and SCIFIT with an ideal platform for development. The ability for medical practitioners to track patients and monitor their progress is an obvious advantage. This is the first joint partnership between SCIFIT and Fitbug and I am certain there are more to come as we continue to pursue our growth within the rehabilitation market together."

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