BIDS.L Regulatory News (BIDS)

REACH ANNOUNCEMENT

7 October 2021 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack Adds First Interactive Story Game

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce an exclusive new partnership with Toronto based game studio Tangent Interactive Media Inc. for its interactive story game Storylines: Fashion & Passion, which is slated for release in Spring 2022.

Storylines: Fashion & Passion is a real-time 3D interactive simulation title optimised for iOS and Android. A story-telling game that not only delivers regular episodic content made up of real-time 3D animated scenes, the game also features choices that allow the gamer to directly influence and shape their characters' story.

The simulation game genre provides a unique customization opportunity for brands to connect with a large and diverse player base, which attracts a large female audience of Gen Z and Millennial gamers. Products, apparel brands and other services can be placed into the game's virtual world around the unfolding story, allowing brands to reach their target audience when they are focused and engaged.

Bidstack's technology will enable immersive and realistic native in-game ad placements to come to life within the game's virtual world, helping Tangent Interactive to sustainably monetise its audience, without disrupting their playing experience.This is the first game in the mobile simulation genre which has applied Bidstack's technology. Data from Statista1 suggests that the mobile simulation genre is a growing market that brands should be looking to explore. It is projected that the genre could reach $18bn in user revenue in 2021, with an annual growth rate of approximately 9% and that the number of downloads in 2021 could reach 12bn.

Magalie Zafimehy, Marketing and Communication Director at Tangent Interactive said:

"Bidstack provides solutions for non-intrusive advertising experiences in Storylines in addition to virtual product placement. They're ideally positioned to support our revenue model and to enhance the user experience of our players by making things feel real and contemporary." 

Antoine Jullemier, Head of Supply at Bidstack said: "I am really excited to announce Bidstack's first life simulation game with Tangent Interactive. This new title offers something unique and is a natural environment for our monetisation solutions. Building this new partnership, diversifying our audience reach and opening up opportunities for our global brand partners in an exciting new genre is another important step forward for the team."

Note:

1. https://www.statista.com/outlook/dmo/app/games/simulation-games/worldwide

-ENDS-

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side). 

About Tangent Interactive

Tangent Interactive is a Canadian mobile gaming studio based in Toronto. Tangent Interactive empowers the combination of technology, creative storytelling, and passion to create captivating bite sized entertainment experiences. 

Storylines: Fashion & Passion is a product funded by the Canadian Media Fund