5 Dec 2022 07:00
Certain information contained within this Announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in the United Kingdom. Upon publication of this Announcement, this information is now considered to be in the public domain.
5 December 2022
Bidstack Group Plc
("Bidstack" or the "Company" or the "Group")
Bidstack adds 2 titles with a AAA game publisher
Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, is pleased to announce the expansion of its exclusive native in-game advertising partnership with a leading, global AAA game publisher with the addition of two mobile titles.
The two titles join Bidstack's existing title from one of the world's largest sporting franchises, in a multi-year deal that will see the Company exclusively place native in-game advertising across these three mobile titles.
The update to this multi-year deal strengthens Bidstack's position in the sports simulation and racing genres and offers significant advertiser reach in key markets such as the US. It will also enable Bidstack to source additional sponsorship media activations within these titles.
James Draper, CEO of Bidstack, said
"We are very excited to grow our portfolio with one of the world's largest AAA publishers. The addition of these two renowned and celebrated mobile titles is a solid endorsement for the quality of our product and commercial teams and will further increase our scale and addressable audience in the US. We are pleased to share that there are US-wide campaigns already lined up to go live in these titles in 2023.''
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via Buchanan |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan | +44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Broker) Fred Walsh / Tom Marsh |
+44 (0) 20 7710 7600 |
Buchanan Communications Limited Chris Lane / Stephanie Whitmore / Kim van Beeck bidstack@buchanan.uk.com |
+44 (0) 20 7466 5000 |
About Bidstack
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).