BIDS.L Regulatory News (BIDS)

8 February 2022

Bidstack Group Plc

("Bidstack" or the "Company")

Appointment of CTO/CPO

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce that Glen Ames has been appointed as Chief Technology and Product Officer.

Glen is a global product and technology advisor with over 25 years of experience. He has spent 20 years in California's Silicon Valley, working at major technology companies including Nortel, Yahoo, AOL, AT&T and Turn. Glen has also worked with early-stage businesses, having sold two start-ups and worked for several pre-IPO high growth companies. He has 12 patents to his name.

More recently Glen spent five years as CTO/CPO at Captify Technologies, a fast-growing digital media business with the largest independent publisher network in Europe. Under Glen's leadership, Captify built strong product, data analytics and engineering teams across multiple regions.

As a result of his influential profile and track record of building highly scalable companies with innovative data systems, Glen was recommended to the Board to provide Bidstack with product and technology consultancy. The Board is pleased to have evolved this to a full-time appointment as the Company reinforces its capabilities for platforms and publishers.

Glen's appointment, which is not a board position, will allow Francesco Petruzzelli, Bidstack's current CTO, to move to the position of Managing Director focusing on the Group's relationships with key customers, including ensuring that its relationships with Azerion and key publishers continue to flourish.

James Draper, CEO of Bidstack said

"Glen joins us, with over 25 years' experience of building out product and technology teams for some of the biggest names in the advertising and enterprise platform industries. We are pleased that we are now able to attract talent of Glen's calibre.

This is proof that the Company is maturing well and the further use-cases for our technology outlined in our circular published on 2 July 2021 are becoming increasingly apparent. It has become clear that, whilst we began in pure advertising technology, there are other applications for our software which we can now focus on.

With Glen in place, Francesco Petruzzelli will step up to become Managing Director and oversee the roll-out of our platform across key customers, whilst ensuring our relationship with Azerion on the media-side of the business, continues to grow."

-ENDS-

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Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).