20 Jan 2015 07:00
20 January 2015
ATTRAQT Group plc
("ATTRAQT", the "Group" or the "Company")
Significant Platform Usage over the Christmas Period
ATTRAQT Group plc (AIM: ATQT), a leading provider of eCommerce site search, visual merchandising and recommendation technology, is pleased to announce that it saw a significant increase in the use of its merchandising platform, Freestyle Merchandising, leading to very high levels of online transactions by its clients on "Black Friday", "Cyber Monday" and Boxing Day.
Black Friday was widely forecast to be the busiest day of the year for both high-street and online retailers in the run-up to Christmas. Client usage of the Freestyle Merchandising platform was over 6 times higher than normal. More significantly, the average conversion rate rose to 5% which was a 50% increase over a normal Friday (3.3%) and the number of transactions was 630% more than normal. On Black Friday, the platform served 2.8m unique users, an increase of 245% on a normal day, together with a 107% increase in activity compared with the same period in 2013. Although not as busy as Black Friday, Cyber Monday and Boxing Day also saw very high levels of activity, well ahead of normal trading days.
Andre Brown, CEO of ATTRAQT Group plc, commented: "We have seen considerable increases in the activity levels of clients using ATTRAQT's Freestyle Merchandising platform. The success of our Freestyle Merchandising platform in delivering improved outcomes for our customers is most significantly demonstrated by the high conversion rates (5.8%) across our top twenty customers - one customer was as high as 22%. Our merchandising solution, which provides increased operational efficiency for our clients, is particularly beneficial during periods of heavy trading such as the Christmas period. It was also gratifying to see that none of our customers suffered any downtime or slow response times during this very important trading period."
For further information, please contact:
ATTRAQT Group plc | via Newgate |
André Brown, CEO | |
David Stirling, CFO | |
N+1 Singer | Tel: 020 7496 3000 |
Shaun Dobson, Gillian Martin | |
Newgate | Tel: 020 7680 6550 |
Tim Thompson, Adam Lloyd, Madeleine Palmstierna | |
About ATTRAQT
ATTRAQT (formerly branded as "Locayta") was founded in 2003 by André Brown (CEO) and Dan Wagner (Chairman), with the ambition of providing the best possible site search service for online retailers, with early customers including Nectar and BT Directories. In 2009, the Group launched its merchandising platform Freestyle Merchandising which included product recommendations, site search and visual merchandising. The client base has now grown to approximately 90 clients, including Tesco Clothing (part of Tesco Plc [LSE: TSCO]), Boohoo.com (LSE: BOO) and Superdry (LSE: SGP). The Company has market presence in Western Europe and the US with offices in London and Chicago.