Adams Regulatory News (ADA)

11 Jan 2006 07:01

Adamind Ltd11 January 2006 ADAMIND SIGNS THREE YEAR MOBILE CONTENT PRODUCTION DEAL WITH UNIVERSAL MUSIC MOBILE US Adamind will adapt music and entertainment content for up to 170 million wireless consumers in North America 11 January, 2006: Adamind Ltd. (LSE: ADA) (Adamind or "the Company") the leadingglobal supplier of media adaptation software in the rich mobile content andconvergence services market announced today a three-year contract with UniversalMusic Mobile US (UMM-US), a subsidiary of Universal Music Group, the world'sleading music company and the number one mobile music and entertainment contentcompany in North America. Adamind's Spire(TM) Production Suite will be deployed within Universal MusicMobile US and integrated into its existing mobile production workflow systems.In addition, Adamind will provide UMM-US a managed service offering deviceprofiles for all existing and future mobile devices as they are introduced tothe consumer market in North America. With media adaptation powered by Adamind's Spire(TM) Production Suite, UMM-US ispositioned to provide rich mobile high quality audio and video content serviceofferings such as mastertones, ringback tones, full-track audio and videodownloads - for leading mobile network operator (MNOs) and mobile virtualnetwork operators (MVNOs) across North America. Shailendra Jain, Chief Executive of Adamind, said: "We're delighted to have beenchosen by Universal Music Mobile US from an extensive list of solution providersin the market, to deploy Mobile Content Production solution. By integratingAdamind's end-to-end, comprehensive, rich mobile content production, deliveryand distribution technology as a key component of UMM's proprietary music andentertainment Content Management System, UMM-US is able to optimize theirmultimedia music and entertainment content to best fit any mobile network ordevice, which reduces production costs while enriching the overall userentertainment experience." Rio Caraeff, Vice President & General Manager, Universal Music Mobile US, said:"Providing our wireless network operator customers with compelling andentertaining content is a top priority for Universal Music Mobile. IntegratingAdamind's technology into our content production business has unfolded a wealthof direct-to-mobile opportunities enabling Universal Music Mobile to build uponits reputation as the leading mobile entertainment company in North America." Adamind's Spire(TM) Production Suite handles adaptation of any media format, suchas video, audio, ring tone, image, or animated slideshow to best fit the targetdevice. The Suite enables validation of transcoded music and entertainmentcontent before it is finally published and delivered to the mobile device. Thepreparation and verification procedures will allow UMM's digital contentproduction division to dramatically reduce production costs and assure Qualityof Experience (QoE) prior to distribution. Adamind's Spire(TM) Production Suiteenables a wide variety of content downloads, including WAP, MMS and Streamingservices, as well as value-added features such as content previewing, DigitalRights Management (DRM), branding and advertising - UMM-US will further promoteits premium mobile content and strengthen its global branded mobile music andentertainment content. Enquiries Adamind +44 20 7929 8989 on the day Shailendra Jain, CEO +1 408 468 3961 and thereafter Universal Music GroupMaria Ho, VP CorporateCommunications +1 212 331 2569 Corfin CommunicationsHarry Chathli, Neil Thapar +44 20 7929 8989 NOTE TO EDITORS About AdamindAdamind is a pure-play provider of rich media content adaptation and enhancementsoftware solutions for the mobile space. The Company's flagship platform,Adamind Spire(TM) provides industry-leading automated solutions for message andcontent transcoding and benefits virtually every player in the mobile deliverychain. Its superior multimedia capabilities enable service operators to deploysuccessful media rich content services, generating new revenue streams, drivingkey new Value-Added-Services (VAS) enablers, such as Advertising, Branding, DRMand spam filtering and anti-abuse support. With around 100 deployments in mobileoperator networks worldwide, Adamind is strategically poised to enable thepromise of the Mobile Lifestyle revolution. Adamind has strategic relationshipswith major infrastructure vendors and system integrators including Ericsson, HP,IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS.www.adamind.com About Universal Music GroupUniversal Music Group is the world's largest music company with wholly ownedrecord operations or licensees in 77 countries. Its businesses also includeUniversal Music Publishing Group, one of the industry's largest global musicpublishing operations. Universal Music Group consists of record labels Decca Music Group, DeutscheGrammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam MusicGroup, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville,Mercury Records, Philips, Polydor Records, Universal Music Latino, UniversalMotown Records Group, and Verve Music Group as well as a multitude of recordlabels owned or distributed by its record company subsidiaries around the world.The Universal Music Group owns the most extensive catalog of music in theindustry, which is marketed through two distinct divisions, Universal MusicEnterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).Universal Music Group also includes eLabs, a new media and technologiesdivision, and Universal Music Mobile. Universal Music Group is a unit of Vivendi Universal, a global media andcommunications company. This information is provided by RNS The company news service from the London Stock Exchange