ACT.L Regulatory News (ACT)

23 October 2014

Actual Experience plc("Actual Experience" or "the Company")

US Subsidiary and Senior Management Appointments

Actual Experience plc (AIM: ACT), the analytics as a service company, is pleased to announce that with increasing levels of interest in the Company's analytics services from North America, the Company has established a US subsidiary to accommodate customers in those markets.

Actual Experience has also appointed two senior executives to further develop its global sales and marketing activities in response to this increasing interest. Both positions report to CEO Dave Page.

Leo McCloskey joins as Chief Marketing Officer, directing the Company's global marketing activities. He will also serve as General Manager, Americas to lead the Company's operations in North America. Leo's most recent position was Senior Vice President at Intelligent Transportation Society of America, where he directed research and consulting activities in the growing field of connected vehicles and transportation systems. He has particular expertise in introducing new technologies into enterprise and service provider markets.

Actual Experience is also pleased to announce the appointment of Colin Hay as Director of Global Sales, with the remit of expanding the Company's global sales activities. He joins the company from Grass Valley, where he rebuilt the EMEA sales activities to deliver record levels of growth. Colin has held senior commercial roles in leading communications companies such as O2 and Motorola.

Dave Page, Actual Experience CEO commented: "I am delighted to announce the opening of our US office and the addition of two very talented individuals to Actual Experience's senior management team. They bring extensive experience and knowledge as well as proven track records of delivering growth. These skills will be valuable as Actual Experience seeks to deliver on its excellent potential in the rapidly developing technology sector of Digital Supply Chain Management".

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About Actual Experience plc

For organisations of any size and for broadband users at home, the only thing that really matters is whether they are hindered or enabled by the services they consume. Actual Experience improves quality of digital products and services delivered across global Digital Supply Chains, allowing people and businesses to work and interact more effectively.