bhrd8 Jan 2016 16:58
First acquisition - Agenda 21
The Company's first acquisition is digital media agency Agenda 21 for an initial consideration of c.£3.3m, satisfied 65% in cash and 35% in shares, plus deferred consideration of up to £8.6m payable subject to performance criteria.
Founded in 2005, Agenda 21 is a market-leading digital media and analytics agency. It creates multi-channel campaigns across pay-per-click, natural search, display advertising and other paid media, underpinned by proprietary analytics. It serves clients across a variety of industries, including financial services, utilities, B2B and B2C goods and charities. Agenda 21 has won numerous industry awards, most recently the 2015 RAR Award for Digital Strategy for agencies with 40-99 staff. The business is managed by founders Pete Robins and Rhys Williams, who will remain with the business upon completion of the Acquisition