Member Info for Willy66

There won’t be a placement. CBX have had their chance raising cash via the market. Their sales are pitiful. Promises broken. Intentions failed to be delivered. Products overpriced, no matter what the arguments around this may be. Product range culled (too much wishful thinking and poor risk management) and delayed. They would have to raise cash in another way as no-one investing in the market will part with their cash, having already lost out, unless DB reappears. Fat chance of that. I’m down £1.5k. Which will be a lot less than others but significant to me. Zero point in talking about placements and raising cash - they simply can’t. Dead duck not even floating!

Back in the black today. Yay! Upwards to the top. What top? The very top!

Oliver Proudlock from Made in Chelsea. Pity you can’t make out the label in the photo.

That’s almost academic now. There won’t be a Movement range if they cannot generate sales and income from what they already have. Not one will prop them up given their performance so far.

I looked up the products on Amazon (As I suspect we all have). Two observations: I am now receiving emails from Amazon promoting Nivea skincare products, and, the Serum has fallen from ranked 277 in ‘face serums’ to 307 since launch!

I bought a premium face cream once. Nicely packaged. Nice branding. RRP £180. It was amazing. Best I’ve ever had. Wasn’t able to buy any more after I’d finished it as brand no longer existed. Oh yes, I forgot to say that I paid £8 for it in TK Maxx. That’s where a lot of these products end up if they don’t see well and start to reach the end of their shelf life. A premium brand only works if you get it into mainstream high end retailers or a cult following.

A small listed company’s SP only rises on the belief in future sales, or sizeable margins on current sales. CBX is failing on both. Four products in this line does not warrant a valuation based on SP of £22M. Do we believe that they will deliver an expanded range without consolidated income from the current? If you do, leave your money in or even gamble more. Or part with your money when they will inevitably ask for more as I doubt current sales will deliver sufficiently to support any expansion of the product line. Personally, I’ve lost a few ££s. I do, however, think that the SP will rise on the forthcoming marketing. But I also don’t think that it will be sustained, so I’ll bail when I think I’ve limited losses enough. Just my opinion.

Maybe that’s what business sector ITM should be in - speculative factory development!

SP holding quite well when you look at what’s happening elsewhere in the markets. All but six in the FT100 very much into the red. If this carries on HE1 might be the biggest gain of the day!

That’s meant to be a smiley emoji!

A joy to watch ??

Yay! Just went higher than my average. In profit for first time. Pretty good given that my first purchases were at the 28p level!

Well this AGM isn’t going to excite anyone. Switch off until February. Or is that March or April? Or maybe first quarter 2022 is financial year 2022, so maybe June. At least until next Christmas. Oh wait, that doesn’t include ‘Function Better’. So maybe 2023 sometime.

It is early days. Willow Biosciences are producing the CBD/CBG element and it is small scale production. So CG will have a fairly limited stock at the moment. However, it is good to know that they only owe creditors £200k so that’s a respectful business model. And with £9M in cash, there’s plenty room to expand. To get to this point they have done well.

And so… everyone should calm down a little. Xmas wishes should still stand true. No one is right, no one is wrong. We all have our opinions and our own strategies.

I’m just glad I sold out of Darktrace a couple of weeks ago to top up here. No really, I am!!

Anyone want to update?

24p JGJ99
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25p BC2021
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£1 Goldy
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25p Gatto

The Cellular Goods adverts on my pop ups on this site have been replaced by adverts for Euromillions this morning. Is someone trying to tell me something???

Yet to be available

https://www.proactiveinvestors.co.uk/companies/news/967873/cellular-goods-launch-first-product-range-and-ecommerce-platform-967873.html